The Darkness 'Rock And Roll Party Cowboy' by Darri Thorsteinsson, Rufus Tiger Taylor
Rob Ulitski - 10th Apr 2025
Darri Thorsteinsson and Rufus Tiger Taylor co-direct a rip-roaring, all AI-generated video for Justin Hawkins' veteran pomp rockers The Darkness that goes way over the top - and then just keeps on going.
Just as the band specialize in old-fashioned classic rock - sprinkled with self-knowing tongue-in-cheekery - the video for Rock And Roll Party Cowboy is an epic that plays like an an unearthed rock video from the days of big hair and even bigger budgets. It's as big and bombastic as the music. Actually even more so.
3D artist Thorsteinsson (aka Darri 3D) and Taylor drop The Darkness (their AI-generated avatars, that is) in a club in neon-drenched Vegas venue, performing to a large crowd before the anti-hero biker star of the video arrives to kick off an ever-escalating riot of devastating mayhem. And then... the flying saucer arrives. Plus the band zoom off through the desert continuing to perform whilst on their motorbikes.
It's ridiculous, it's hilarious and it's very Darkness. It's also remarkably well achieved (for a track that's over four minutes), drawing on a host of influences from 80s videos to big budget Hollywood blockbusters onwards. And it may certainly leave you with mixed feelings: awe at the quality of the product created via the latest AI technology; trepidation, even terror, that the capabilities of the tech are potentially as apocalyptic as the content of the video.
But ultimately the video is so ludicrously entertaining that although you may not quite forget its AI, you may feel you can rest easy. This is not an Uncanny Valley type of video. It could basically be done in other forms of animation too - if you had all the time in the world.
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Rob Ulitski - 10th Apr 2025
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Credits
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Production/Creative
- Director
- Darri Thorsteinsson
- Director
- Rufus Tiger Taylor
- Producer
- Ramy Dance
- Production Company
- CF
- Production Company
- Future Creatives
- Assistant Producer
- Erin Sullivan
Editorial
- Editor
- Darri Thorsteinsson
VFX
- VFX
- Darri Thorsteinsson
- Motion Graphics Designer
- Nökkvi Thorsteinsson, Sound Design
Agent
- Director's Representation
- LB
Commission
- Commissioner
- John Hassay
- Label
- Cooking Vinyl
Rob Ulitski - 10th Apr 2025