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Pale Waves 'Gravity' by Georgie Cowan-Turner

Promonews - 28th Aug 2024

Georgie Cowan-Turner reunites with Pale Waves, framing Heather Baron-Gracie and band in the grounds of an English country garden to evocative effect.

Like for Perfume, her previous video for the band, Cowan-Turner draws out the romantic yearning in the song Gravity, through the presence of goth-styled Baron-Gracie on a blissful English summer's day - joined by another girl, the mysterious object of her affections.  

"We wanted to create something that was beautifully framed, where we see Heather across these different set-ups that feel like heightened photographs," says Cowan-Turner.

"It’s really a modern fairy tale with this sense of a dreamy, yet dark romance that anchors the aesthetics. I found myself leaning into the purples and blues that naturally emerged from the location and heightening these to suit Heather and the band's aesthetic."

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Promonews - 28th Aug 2024

Tags

  • Director's notes
  • Performance
  • Rock
  • Pop
  • Indie

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Credits

Production/Creative

Director
Georgie Cowan-Turner
Producer
Emily Clifford
Producer
Sam Nutt
Production Company
Executive Producer
Jack Lightfoot
1st AD
Sam Nutt
Runner
Issac Hargreaves

Camera

Director of Photography
Barbara Van Schaik
Focus Puller
Cristina Cretu
2nd AC
Niels Halle
Steadicam
Stephan Knight

Lighting/Grip

Gaffer
Diogo Atadini
Spark
Ale Belini

Art

Art Director
Zenon Clements

Wardrobe

Stylist
Rubina Marchiori
Hair
Ellie Bond
Make-up
Elaine Lynskey
Hair Assistant
Lee Patrick Devlin

Grading

Colourist
Maruf Khan

Agent

Director's Representation

Commission

Commissioner
Rae Lemeshow

Promonews - 28th Aug 2024

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