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Pale Waves 'Perfume' by Georgie Cowan-Turner

Rob Ulitski - 19th June 2024

Georgie Cowan-Turner helps usher in Pale Waves' new era with this breathtaking promo for Perfume. 

The video for the shoegazey Perfurme combines slow, deliberate camera movements with a surreal naturalism evocative of Tim Walker's 90's photography, creating a strangely beautiful aesthetic. 

Ethereal, dreamy and confident, it's a perfect fit for the band and the direction of this project. 

"I wanted to create something beautifully strange and utterly romantic," says Cowan-Turner. "With our cinematographer Barbara Van Schaik, we experimented with these amazing Petzval lenses and glowy soft filters to give the world of the video an unreal quality and Heather as this beautiful 90’s vampire within this.

"Above all, we wanted Perfume to feel like a Pale Waves video whilst also offering something distinctively new."

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Rob Ulitski - 19th June 2024

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  • New Director

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Credits

Production/Creative

Director
Georgie Cowan-turner
Producer
Emily Clifford
Producer
Sam Nutt
Production Company
Executive Producer
Jack Lightfoot
1st AD
Sam Nutt
Runner
Isaac Hargreaves

Camera

Director of Photography
Barbara Van Schaik
Focus Puller
Cristina Cretu
2nd AC
Niels Halle
Steadicam
Stephan Knight

Lighting/Grip

Gaffer
Diogo Atadini
Spark
Ale Belini

Art

Art Director
Zenon Clements

Wardrobe

Stylist
Rubina Marchiori
Hair
Ellie Bond
Make-up
Elaine Lynskey
Hair Assistant
Lee Patrick Devlin

Editorial

Editor
Louis Catlett

Grading

Colour Producer
Dan Hills
Colourist
Peter Oppersdorff
Colourist
Maruf Khan
Colour grade company
The Mill

Agent

Director's Representation

Commission

Commissioner
Rae Lemeshow
Label
Dirty Hit

Rob Ulitski - 19th June 2024

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