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Omar Apollo 'Spite' by David Heofs

Rob Ulitski - 6th Aug 2024

David Heofs directs a gorgeous promo for Omar Apollo, a visual tribute to the artist's Mexican origins. 

Inspired by contemporary art, fashion and culture, in Heofs' video for Spite we witness the discovery of freedom through dance and movement. The performance sections are intercut with dazzling conceptual vignettes, including a scene of motorcycle acrobatics performed by real policeman - a nod to Pedro Infante and his 1952 film A Toda Máquina

Tied together by some standout choreography, it's a gorgeous visual which imbues the lyrical frustration of long distance relationships into something elevated and cinematic. 

Rob Ulitski - 6th Aug 2024

Tags

  • UKMVAs 2024 nominee
  • New Director
  • Pick of the Day
  • Pop
  • Alt Pop
  • Performance
  • Conceptual
  • Vignette
  • Artistic
  • Pedro Infante
  • Motorcycle

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Credits

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Production/Creative

Director
David Heofs
Producer
Ada Odreman
Producer
Lucía Ansótegui
Producer
Mona Moreno
Production Company
Production Company
Rabbit House Mx
Production Manager
Edith De La Cruz
1st AD
Mayra Berry

Camera

Director of Photography
Lluis Martí
Focus Puller
Xavier Oms
Steadicam
Kike Moncada

Lighting/Grip

Gaffer
Cristo Dominguez

Wardrobe

Stylist
Brandon Tan
Make-up
Anna Bernabe

Choreography

Choreographer
Keone Madrid
Choreographer
Anahí Guastone
Choreographer
Carlos García

Editorial

Editor
David Heofs

Grading

Colourist
Rigel Pomares Amaré

Commission

Commissioner
Norman Wonderly
Commissioner
Devin Sarno
Label
Warner Records

Rob Ulitski - 6th Aug 2024

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