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Free Nationals ft A$AP Rocky & Anderson .Paak 'Gangsta' by François Rousselet

Promonews - 30th Apr 2024

In this mashup of a gangsta rap music vid and a kid's wild imagination, mini versions of A$AP Rocky and Anderson .Paak cruise a world where traditional tropes of the genre are reimagined through the lens of youthful innocence in Francois Rousselet's video for Free Nationals.

Rather than guns, babes, police, drugs, and dealers, think life-sized toys ruling the streets: Hot Wheels cars, piñata rides, Barbie dolls flexing, while LEGO choppers buzz overhead.

But ASAP and Anderson need to watch out, as plush monsters play dealers of one of the most dangerous drugs of them all - sugar - adding a twist of danger to their wild ride.

In other words, another hugely imaginative and brilliantly executed tour de force from one the great music video directors of his generation.

Promonews - 30th Apr 2024

Tags

  • Narrative
  • Pick of the Day
  • UKMVAs 2024 nominee
  • UKMVAs 2024 winner
  • Hip Hop
  • Kids
  • Toys
  • Gangster
  • Hot Wheels

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Credits

Production/Creative

Director
Francois Rousselet
Producer
Jules de Chateleux
Production Company
Executive Producer
Jules de Chateleux
Production Manager
Jenny Brown
1st AD
Craig Brorson
Associated Production
MR Film

Camera

Director of Photography
Khalid Mohtaseb

Lighting/Grip

Gaffer
Clint Stone
Key Grip
Craig Bekker

Art

Art Director
Julien Jardin
Art Director
Arthur Wieder
Production designer
Riccardo Pugliese

Wardrobe

Hair & Make-up
Babalwa Mtshiselwa
Wardrobe
Dihantus Engelbrecht

Editorial

Editor
Adriana Legay
Editing company
Collectiv Paris
Head Of Post Production DIVISION
Clémence Cuvelier

Grading

Colourist
Arthur Paux

VFX

VFX
Flore Mounier
VFX
Colin Journée
VFX
Julie Delepine
VFX
Mathieu Jussreandot
Post production company
Monumental
Post production company
SQUARE
Post Producer
Laila Hammor
Post Producer
Elisa Johanna Känd
Lead CG
Eddy Chopy Camilleri

Promonews - 30th Apr 2024

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