IDLES 'Gift Horse' by David M. Helman
Rob Ulitski - 17th Jan 2024
David Helman returns to music videos to direct a highly idiosyncratic and enjoyable promo for IDLES.Â
The video for Gift Horse takes place at big-box superstore, which hosts an increasingly eclectic cast of apathetic, transgressive individuals.Â
There's kissing in the aisles, balaclava-adorned kids doing a TikTok dance and newlyweds on a travellator, in an anxiety-inducing, maximalist vision that is impossible to tear your eyes away from.Â
Charmingly strange, anachronistic and over-the-top - what more could you want from an IDLES video?Â
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Credits
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Production/Creative
- Director
- David M. Helman
- Producer
- Production Company
- Executive Producer
- Executive Producer
- Production Manager
- 1st AD
Camera
- Director of Photography
- Focus Puller
- 2nd AC
- Film Stock
- K
- Film Lab
- CD
Lighting/Grip
- Gaffer
- Key Grip
Art
- Art Director
- Production designer
Wardrobe
- Make-up
- Wardrobe
Editorial
- Editor
Grading
- Colourist
- Colour grade company
Agent
- Director's Representation
- M
Commission
- Commissioner
Rob Ulitski - 17th Jan 2024