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IDLES 'Gift Horse' by David Helman

Rob Ulitski - 17th Jan 2024

David Helman returns to music videos to direct a highly idiosyncratic and enjoyable promo for IDLES. 

The video for Gift Horse takes place at big-box superstore, which hosts an increasingly eclectic cast of apathetic, transgressive individuals. 

There's kissing in the aisles, balaclava-adorned kids doing a TikTok dance and newlyweds on a travellator, in an anxiety-inducing, maximalist vision that is impossible to tear your eyes away from. 

Charmingly strange, anachronistic and over-the-top - what more could you want from an IDLES video? 

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Rob Ulitski - 17th Jan 2024

Tags

  • Alternative
  • Performance
  • Narrative
  • Big Box
  • Superstore
  • Idiosyncratic
  • Surreal

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Credits

Production/Creative

Director
David Helman
Producer
Manoela Chiabai
Production Company
Iconoclast London
Executive Producer
Jean Mougin
Executive Producer
Sarah Pearson
Production Manager
Nathan M. Legger
1st AD
Joe Mulvihill
Production Coordinator
Konstantin Kissimov

Camera

Director of Photography
Mattias Rudh
Focus Puller
Sam Rawlings
2nd AC
Cai Stephens
Film Stock
Film Lab

Lighting/Grip

Gaffer
Bill Rae Smith
Key Grip
Oliver Lemmings

Art

Production designer
Max Randall
Art Director
Anna Grabowska

Wardrobe

Wardrobe
Ellie Walker
Make-up
Nicole Paskauskas

Editorial

Editor
Nick Rondeau

Grading

Colourist
Kaitlyn Battistelli
Colour grade company

Agent

Director's Representation

Commission

Commissioner
John Moule

Rob Ulitski - 17th Jan 2024

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