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Cassie Marin 'Tanto' by King She

David Knight - 10th Nov 2023

NYC-based directing duo King She have been making jaws drop since the release of Rare: The Boy Who Cried Swag last year. They have now applied their distinctive, mosaic-like style to Cuban-American artist Cassie Marin's track Tanto, transforming the reality of living with a medical condition into a pop culture moment. 

Marin has an autoimmune disorder, which exhibits on her skin - and that becomes the jumping off point for the video, which starts with a camera seemingly speeding through her blood stream, to a moment of drama when a text message arrives on her phone, from a medical facility: "Your bloodwork is back... You're sick."

So begins 'the biopunk journey of a girl who purges heavy metals from her skin', as Marin's body becomes the vehicle for stylish VFX augmentation, in a blizzard of ideas and images. Fashion shoot sensibility, high end FX, and lo-fi emoji humour make this one of the visually imaginative and groundbreaking pop videos of the year. Jawdropping, in fact.

Tags

  • New Directors
  • Pick of the Day
  • Performance
  • VFX
  • UKMVAs 2024 nominee
  • Pop
  • Autoimmune

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Credits

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Production/Creative

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King She
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Editor
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Director's Rep (UK)

David Knight - 10th Nov 2023

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