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Cassie Marin 'Tanto' by King She

David Knight - 10th Nov 2023

NYC-based directing duo King She have been making jaws drop since the release of Rare: The Boy Who Cried Swag last year. They have now applied their distinctive, mosaic-like style to Cuban-American artist Cassie Marin's track Tanto, transforming the reality of living with a medical condition into a pop culture moment. 

Marin has an autoimmune disorder, which exhibits on her skin - and that becomes the jumping off point for the video, which starts with a camera seemingly speeding through her blood stream, to a moment of drama when a text message arrives on her phone, from a medical facility: "Your bloodwork is back... You're sick."

So begins 'the biopunk journey of a girl who purges heavy metals from her skin', as Marin's body becomes the vehicle for stylish VFX augmentation, in a blizzard of ideas and images. Fashion shoot sensibility, high end FX, and lo-fi emoji humour make this one of the visually imaginative and groundbreaking pop videos of the year. Jawdropping, in fact.

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David Knight - 10th Nov 2023

Tags

  • New Directors
  • Pick of the Day
  • Performance
  • VFX
  • Pop
  • Autoimmune

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Credits

Production/Creative

Director
King She
Production Company
MYGOSH Gmbh

Camera

Director of Photography
Andrey Nikolaev

Editorial

Editor
Robert Lopuski
Editor
Dusten Zimmerman
Sound design
Robert Lopuski

Grading

Colourist
Daniel DeVue

Agent

Director's Rep (UK)

David Knight - 10th Nov 2023

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