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Şam 'Bunun Adı Şam' by Emir Yener

Rob Ulitski - 1st Nov 2023

Emir Yener directs a captivating video for Turkish rapper Şam, taking viewers on a journey which recounts the evolution of the artist's life and work. 

The Instanbul-shot video for Bunun Adı Şam builds a narrative that bridges Şam's past and present, weaving his childhood self into the montage of evocative vignettes. The video switches between narrative scenes, naturalistic shots of city, and punchy performance setups. 

This is a cool and accomplished video to match the atmospheric track, and the blend of live action and documentary elements gives it a fun perspective.

Rob Ulitski - 1st Nov 2023

Tags

  • New Director
  • Hip Hop
  • Performance
  • City
  • Backdrop
  • High Energy
  • Naturalistic
  • Narrative

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Credits

Production/Creative

Director
Producer
Production Company
Pigeon Pictures
Production Company
Melancholia Pictures
Executive Producer
Ana Ungureanu
Executive Producer
Executive Producer
Mara Cracaleanu
Production Manager
Ahmet Batuhan Cebi

Camera

Director of Photography
Kristóf D. Keszthelyi
Focus Puller
Anca Radu
Steadicam
Restan Durukan

Lighting/Grip

Gaffer
Ben Holt
Key Grip
Mustafa Arslan
Key Grip
Ilham Akkus
Key Grip
Abdullah Akilmak
Best Boy
Ceyhun Okur, Sparks

Wardrobe

Brand
Les Benjamins

Casting

Lead actor
Umut Esen
Lead actor
Abugat
Lead actor
Şamil Oymak

Animation

Graphic Designer
Rebeca Dragos

Editorial

Editor
Elif Gonen

Grading

Colourist
Magdalena Turnier

Rob Ulitski - 1st Nov 2023

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