Emir Yener directs a captivating video for Turkish rapper Şam, taking viewers on a journey which recounts the evolution of the artist's life and work. 

The Instanbul-shot video for Bunun Adı Şam builds a narrative that bridges Şam's past and present, weaving his childhood self into the montage of evocative vignettes. The video switches between narrative scenes, naturalistic shots of city, and punchy performance setups. 

This is a cool and accomplished video to match the atmospheric track, and the blend of live action and documentary elements gives it a fun perspective.