PRETTYBIRD’s Kelvin Jones has directed a cinematic music video for M Huncho’s latest single Of Course. Shot on location during wild weather in Hastings, which Jones has lensed with an aesthetic that evokes Midwest America, a humorous narrative runs through the promo, based around central character ‘The Plug’, played by the artist.

Kelvin Jones explains: “It was a privilege to work with Huncho on this video, he was so easy to work with. He originally hit me up for the job and it was a no brainer, he trusted my creative vision to create something he was more than happy with. We had a weather warning on the first day and we couldn’t move the shoot, so we was hit with heavy rain and terrible wind, and we was in Hastings so the intensity of everything was worse.

"So pickup day here we come, and on the second we ended up leaving with the scenes we wanted but under a different scope. We used a vast array of lenses for different purposes because I was searching for a lens that had a lot of character. However, we only had our main lenses on the main shoot but we couldn’t get them on our pickup day, so we ended up shooting on Arri’s Signature Primes and the ANGÉNIEUX ZOOM LENS.”