Editor

Kelvin Jones

PRETTYBIRD’s Kelvin Jones has directed a cinematic music video for M Huncho’s latest single Of Course. Shot on location during wild weather in Hastings, which Jones has lensed with an aesthetic that evokes Midwest America, a humorous narrative runs through the promo, based around central character ‘The Plug’, played by the artist.Kelvin Jones explains: “It was a privilege to work with Huncho on this video, he was so easy to work with. He originally hit me up for the job and it was a no brainer, he trusted my creative vision to create something he was more than happy with. We had a weather warning on the first day and we couldn’t move the shoot, so we was hit with heavy rain and terrible wind, and we was in Hastings so the intensity of everything was worse."So pickup day here we come, and on the second we ended up leaving with the scenes we wanted but under a different scope. We used a vast array of lenses for different purposes because I was searching for a lens that had a lot of character. However, we only had our main lenses on the main shoot but we couldn’t get them on our pickup day, so we ended up shooting on Arri’s Signature Primes and the ANGÉNIEUX ZOOM LENS.”

Macy Trieu-Dingle

Ruby Diamond

Chris Murdoch

Prettybird

Matthew Nolan 

Matthew Hoosh

Juliette Larthe

Enrique Soares Da Silva

Kimane Erskine

Manu Amler

Riccardo Angei

Megan Lee

Electric Theatre Collective

Andrea Bazzi

Mouthpiece

Gwen Ghelid

M Huncho 'Of Course' by Kelvin Jones 

M Huncho - of course (Official video)

Kelvin Jones directs an action-packed promo for Aitch.&nbsp;&nbsp;The video for Fuego boasts&nbsp;a handful of chaotic vignettes, which move at breakneck speed and are presented through a self-aware, contemporary internet lens.The eccentric, full-on style is elevated by&nbsp;subtle computer animation effects, including a jarring 'buffering' scene, and&nbsp;melting, textural transitions - which very much match the Fuego vibes."When Aitch and I first sat down, we had a whole 8+ scene idea of fun things we could do, but as time went on we chopped it down to create order," says Jones. "Fuego symbolises fire so we wanted to have as much fiery stuff going on to capture the idea behind the track.&nbsp;&nbsp;[imgtoken data:1]"Shoot day was very fun, but we also had a lot to do to achieve the shot list. We played around with probe lenses and large format cameras to capture the depth of all of the scenes."We even got a grill made for Aitch that we sorted out days before the shoot so that he could wear it for the extreme close-up scenes. We always have fun with Aitch on set and he is willing to do most of the things I tell him for a great shot - ha ha.&nbsp;He even comes up with fun ideas that adds to the video to make it even better."We have a lot of chemistry, so it is usually a breeze and we are always on the same page. We also went all out and spent money on a car flip that our producer put forward to us. I then sent Aitch the reference video of the car flip and we said 'yep this needs to be in the video',&nbsp;so we made it happen no matter what."

United Kingdom

Macy Trieu Dingle

Cora Delaney

Kelvin Jones (ByKartix)

Lily Roberts

Jerzy Gudjonsson

Matthew Hooshmand

Nathan Killham

Liz Adeleye

Marnz Brown

Horia Cojan

Alex Rawson

Riccardo Anjei

Spirit View

Kode

Aitch 'Fuego' by Kelvin Jones

Aitch - Fuego (Official Video)

Kelvin Jones directs a breezy promo for Aitch x Giggs.&nbsp;Combining dynamic live action footage with&nbsp;Reto 3D-style photography&nbsp;- which give the still images an animated looping effect - the video is a fast-paced whirlwind of confident performance&nbsp;and multi-format aesthetics.&nbsp;The city locations provide a fittingly grungy backdrop to the concept, and the frenetic camerawork keeps pace with the riotous beat.&nbsp;

Elizabeth Adeyele

Stndrd Wrks

Matt Nolan

Connor Hutton

Alexandre Nerzic

Tag Collective Arts

Capitol Records

Aitch X Giggs 'Just Coz' by Kelvin Jones (ByKartix)

Aitch-X-Giggs-'Just-Coz'-by-Kelvin-Jones-(bykartix)

Big Zuu and Mae Muller reflect on their creative journeys in the uplifting video for I Did It, directed by Kelvin Jones.&nbsp;Featuring real friends and family, the video is a celebration of how far the charismatic pair of&nbsp;artists have come in the face of adversity, and how their relationships have helped get them to where they are today.&nbsp;Intercutting doc-style portraits with laidback performance vignettes inside an opulent venue, the lowkey concept combines top-notch&nbsp;production values with a sense of authenticity and realism. It's excellent work that leaves a lasting impression."We wanted to portray and involve everyone in the video that inspired Zuu and Mae - all inspired by the term 'Give them their flowers'," explains Kelvin Jones.&nbsp;"This&nbsp;video is a step towards the image I want to maintain and expand upon when it comes to my visual content compared to my other pieces. Very proud of this video. Love to everyone who came through and got involved."&nbsp;

Talor Hanson

Yellow Fish Group

Melissa Massey

Pol Gill

Francois Earp

Mat Nolan

Jaime Frances Jarvis

Lisa Laud

Zara Ali

Dan Smith

Hip Hop

Big Zuu, Mae Muller 'I Did It' by Kelvin Jones

Big-Zuu,-Mae-Muller-'I-Did-It'-by-Kelvin-Jones-(kartix)

Steelbanglez blasts back onto the scene with new track Blama, complete with a powerful visual from director Kelvin Jones.&nbsp;In the&nbsp;video,&nbsp;we see the artists deliver powerful performances against gritty backdrops, showing us the roots of Steelbanglez' music.From explosions to confetti, director Kelvin Jones makes bold and striking visual choices, proving he is one to watch on the grime scene.

Luke Biggins

Kofi Jr

Oliver Waters

Paul Mackay

Daniel Deighton

Tekko Osman

Paul Brennan

Nayaab Tania

Tash Demi

Grime

Steelbanglez ft Tion Wayne And Morrisson 'Blama' by Kelvin Jones

Steelbanglez-Ft-Tion-Wayne-And-Morrisson-'Blama'-by-Kelvin-Jones-(kartix)

Kelvin Jones directs a high-energy promo for Big Zuu &amp; D Double E's new track Variation.Filmed across several London exteriors, the artist's stories are presented in a humorous yet honest way.&nbsp;Switching from low-angle platform shots to getting a fresh trim in the streets - and a hilarious cameo as a faux-BBC presenter - the camaraderie and energy add an authentic vibe to the concept, exuding feel-good charm in every frame.&nbsp;

Yellow Fish Group Limited

Ryan Massey

Big Zuu + D Double E 'Variation' by Kelvin Jones

Big-Zuu-+-D-Double-E-'Variation'-by-Kelvin-Jones-(kartix)

Darkoo’s vulnerable side is brought into the light, in Kelvin Jones's intimate promo for Pick Up.&nbsp;The elevated visuals present a relatable and endearing narrative, where Darkoo plays both characters in a couple - via a striking transformation from the styling/glam team.&nbsp;The use of clever transitions and dynamic cinematography adds a unique and refreshing vibe to the video, complementing the innovative concept.&nbsp;

Kelvin Jones

Editor

7 videos featuring Kelvin Jones

2023 (1)

2022 (2)

2021 (4)

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