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Róisín Murphy 'Fader' by Róisín Murphy

Rob Ulitski - 26th June 2023

Róisín Murphy self-directs the beautiful promo for Fader, set against the backdrop of Murphy’s hometown of Arklow, County Wicklow.

In the video, we see a street parade pass through the town, with Irish dancers, majorettes, Girl Guides, Boy Scouts and a brass band in tow. And Roisin herself joins the parade, weaving between the participants, perfomring the song.

Shot in striking black and white, the video has a nostalgic feel, and given the full-circle nature of the filming location, fits in perfectly with the concept. 

This is a true celebration of people and place. You can see the radiant joy in every frame, and given Murphy's full creative direction of the piece, can tell just how how much of a personal achievement the final video is to her.

And as she explains, the parade was all her own doing.

"This idea came to me partly in reaction to making such surreal and ‘other’ imagery for the album artwork, and partly in response to the track itself," she has explained. "I felt I needed a totally authentic space in which to perform Fader. The song is about life and death and music - and so I went home to where it all started for me. 

"Just as in the music there’s a huge HipHop influence on the video, and for me to have the sheer front for that, it needed to ring true. And so my home town, Arklow was in fact, the only option.

"It was a huge task to take on, connecting with local government councillors because we had to close the road and then, with local groups of all kinds, musicians, dancers, scouts, majorettes, farmers, fishermen etc and much of my family...

"Doing something like this is a massive responsibility and it threatened to overwhelm me at times. But on the day we had Hollywood sunshine and just an incredible sense of goodwill. The people of Arklow made me so proud. It truly turned out to be one of best days of life.”

And arguably one of the best videos of her illustrious career... 

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Rob Ulitski - 26th June 2023

Tags

  • Director's notes
  • Pick of the Day
  • Performance
  • Street Parade
  • Road
  • Hometown
  • Arklow
  • Nostalgic

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Credits

Production/Creative

Director
Róisín Murphy
Producer
Izzy Graham
Producer
Steve Battle
Line Producer
Paula Stewart
Production Company
Executive Producer
Morgan Clement
Executive Producer
Andrew Freedman
1st AD
Ciara McIlraith
Production Coordinator
Ed Griffin
Production Assistant
Harvey Moore
Base PA
Sadhbh Hughes
Set PA
Jessie Hayden
Set PA
Sarah Kennedy
Set PA
Alan Jordan
PA / Runner
Andrew Nolan
Trainee AD
Adriana Laguna
Trainee AD
Ryan Conroy
Trainee AD
Dee Doyle
Trainee AD
Annabel Cleary

Camera

Director of Photography
Ross McDonnell
1st AC
Jp Quill
Steadicam
Roman Bugovskiy
2nd Camera Assistant
Kate Barrett
Drone Op
Colm Hogan
Camera Trainee/Downloader
Rachel Smyth
Grip
Stephen O’ Brien
2nd Camera Op
Gar O’ Rourke

Lighting/Grip

Gaffer
Padraig Conaty
SFX
Brendan Byrne

Art

Art Director
Ciara O’Donovan
Set Dresser
Orlagh Wright
Prop Assistant
Frank Prendergast

Wardrobe

Hair
Michelle Grimes
Make-up
Lisa Redmond

Editorial

Editor
Dave Davis
Editing company
Marsheen
Sound
750MPH

Grading

Colourist
Megan Lee
Colour grade company

VFX

Post Producer
Harriet Cawley

Misc

Location Manager
Donnacha Brady

Other credits

Sound Recordist / Playback

Bob Brennan

Medic

Blue Screen Medics

Graphics

Bráulio Amado

Head of Marketing Ninja Tune

Tess Kendall

Rob Ulitski - 26th June 2023

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