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METTE 'Mama's Eyes' by Camille Summers-Valli

Rob Ulitski - 9th May 2023

Camille Summers-Valli directs a fascinating promo for METTE. 

Chronicling the origin story behind Mette’s emergence as a performer, musician, and dancer, the video for Mama's Eyes intercuts visually striking performance shots with culturally referential footage of growth, mothering, justice, and celebration, growing increasingly more personal as the concept continues. 

Running counter to stereotypical imagery of mothering, Summers-Valli matches Mette’s choreography and lyrics by splicing in old Hollywood dance films, wild animals, and an array of protests.

A complete tour de force of music video creativity, which is utterly captivating and absorbing, and a reminder of the expansive power of the format. 

It's executed to perfection across every element, but a special shoutout also needs to be made for the cut - editor Vid Price at Trim has done a remarkable job. 

Tags

  • UKMVAs 2023 winner
  • Pick of the Day
  • UKMVAs 2023 nominee
  • R&B
  • Pop
  • Performance
  • Growth
  • Motherhood
  • Old Hollywood
  • Dance
  • Choreography

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Credits

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Production/Creative

Director
Camille Summers-Valli
Producer
Producer
Production Company
Production Company
Executive Producer
Executive Producer
1st AD

Camera

Director of Photography
Focus Puller
Steadicam

Lighting/Grip

Gaffer
Key Grip

Wardrobe

Stylist
Hair
Make-up

Choreography

Choreographer

Editorial

Editor
Editing company
Edit Producer

Commission

Commissioner
Label

Rob Ulitski - 9th May 2023

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