Jocelyn Anquetil directs a whimsical promo for the return of Archie Marshall, aka King Krule. 

The video for Seaforth opens with a montage of sleeping faces, including Marshall's own, before the illusory setting is washed away in a dusty haze. There is the dreamlike sensibility of a number of previous, supercool King Krule clips - but what follows in Seaforth is a definite sea-change.

From Archie pondering the world on a sandy beach and in his country cottage, the focus switches to two Labrador dogs - mother and cute puppy - and their encounters with the human world. And the absurdity of it - cute pets in a King Krule vieo - is what makes the viewing experience so fun. 

Shot in both HD and lo-fi Mini DV, the video has a random, nostalgic aesthetic, and makes very good use of dog footage. We can only suspect that the experience on-set wasn't quite as laidback and charming as the final result...