Director duo Mr. Mr. - that's Mr Yankey and Jack Ker - create an inspired promo for rapper KiLLOWEN's Sober. 

The narrative explores the idea of battling addiction, through creative, spirited vignettes, which contrast the lyrics with an elevated and vibrant aesthetic. 

This clash of light and dark makes for a fascinating promo, which moves at a million miles an hour, and uses imaginative cinematography to make every frame dazzle. 

Sober follows the duo's video for KiLLOWENs Bar Fights & Poetry, released last year - and both serve as a great introduction to their offbeat style.