Italian-British band Prescription Happiness collaborate with director AVM - aka Andy Mihov - for a second time, on the music video for Something Decays. Against bold coloured backdrops, we see the band perform whilst the lyrics show up on screen. "The band asked me not to be beholden to any tropes for dark rock/metal music videos and I was happy to oblige," Mihov explains. And Mihov asked the band to perform bare-chested to expose their vulnerability, both as people and artists, in both a physical and emotional sense. "They were self-conscious at first, but we worked together to find that electricity between them and the track," he continues. "It was really pleasurable to work on a video where the driving forces were the raw energy of the track and the performance of the band." The post-production was handled by a motion graphics designer in Puerto Rico, with former Rocksteady cinematic artist Mark Maxwell creating the Shadow Presences which haunt the lead singer at the end of the video.
Rob Ulitski - 9 months ago