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Scribe 'Do Or Die, Don't Or Die' by Mardo El-noor

Rob Ulitski - 13th May 2024

Director & animator Mardo El-noor directs a striking promo for New Zealand hip hop artist Scribe. 

The video for Do Or Die, Don't Or Die features a breathtaking montage of hand-drawn vignettes, intended to capture Scribe at different stages of his career. 

The often-morbid drawings are peppered with scribbled lyrics and messy tape crossses, creating a tangible and textural aesthetic. 

It's outstanding work, especially noteworthy given the current climate of AI instant gratification. The video has been painstakingly crafted, and as a result, absolutely mesmerising. 

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Rob Ulitski - 13th May 2024

Tags

  • Rap
  • Performance
  • Animation
  • Lyrics
  • Textural
  • Hand-drawn
  • Artwork

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Credits

Production/Creative

Director
Mardo El-noor
Producer
Johnny Gilbert
Production Company
Fish N Clips Nz
Executive Producer
James Moore

Animation

Animator
Mardo El-noor

Editorial

Editor
Mardo El-noor

Agent

Director's Representation

Rob Ulitski - 13th May 2024

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