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Prescription Happiness 'Something Decays' by Andy Mihov

Rob Ulitski - 4th May 2022

Italian-British band Prescription Happiness collaborate with director AVM - aka Andy Mihov - for a second time, on the music video for Something Decays. 

Against bold coloured backdrops, we see the band perform whilst the lyrics show up on screen. 

"The band asked me not to be beholden to any tropes for dark rock/metal music videos and I was happy to oblige," Mihov explains. 

And Mihov asked the band to perform bare-chested to expose their vulnerability, both as people and artists, in both a physical and emotional sense. 

"They were self-conscious at first, but we worked together to find that electricity between them and the track," he continues. "It was really pleasurable to work on a video where the driving forces were the raw energy of the track and the performance of the band."  

The post-production was handled by a motion graphics designer in Puerto Rico, with former Rocksteady cinematic artist Mark Maxwell creating the Shadow Presences which haunt the lead singer at the end of the video.

Rob Ulitski - 4th May 2022

Tags

  • Performance
  • Rock
  • Heavy Metal
  • Energy
  • Lyrics
  • Backdrop
  • Studio
  • Colourful

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Credits

Production/Creative

Director
Producer
Production Company
33Red Films
Production Company
Before Dawn Productions
Executive Producer
Jenna Leeds
Production Manager
Stefano Pietrocola

Camera

Director of Photography
Tom Watts
Focus Puller
Ben Pike

Lighting/Grip

Gaffer
Ollie Riches

Art

Art Director
Christian Tyler

Animation

Animator
Leon Nikoo

Editorial

Editor
Etem Ozyay

Grading

Colourist
Alex Berry
Colour grade company
Quality Control

Rob Ulitski - 4th May 2022

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