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AntsLive 'Number One Candidate' by Tom Emmerson

Rob Ulitski - 16th Jan 2023

Tom Emmerson directs a thoroughly entertaining promo for AntsLive, with the London rapper performing his latest track from a surprising location - the Italian Alps.

With the engaging style previously on show in Emmerson's UKMVA-nominated video for Tweakin, Ants tears it up across glorious mountainous vistas - riding on horseback, hanging out with the locals, including the goats, wooing the farmer's daughter, and hitching a ride on the side of a local fire engine - for Number One Candidate. 

The brilliantly surprising location for a grime track is a bold yet ingenious move, captured in vibrant cinematography on colour film by Isaac Eastgate.

But Ants is always the star of the show, oozing cheeky personality and a sense of fun, even while sharing the screen with quite possibly the greatest goat of all time. And he also shows impressive horse riding skills, performing the track while riding his steed in a full gallop.

"We poured months of hard work into making this one a reality," explains Tom Emmerson. "No major label. No established production company. All off our own backs.

"Ants learned to ride a horse in ten days for it and we spent two weeks filming in the mountains. This was the experience of a lifetime.

"So happy to have it out in the world. We're on the edge of vitality right now and hoping it goes all the way."

Rob Ulitski - 16th Jan 2023

Tags

  • Director's notes
  • Pick of the Day
  • Hip Hop
  • Grime
  • Italy
  • Mountains
  • Performance
  • Unconventional
  • Playful
  • Fresh

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Credits

Production/Creative

Director
Producer
Producer
Billy King
Production Company
Emmerson Films
Executive Producer
Production Manager
Harry Wilkinson

Camera

Director of Photography
Isaac Eastgate

Lighting/Grip

Gaffer
Adrian Vitellesci

Wardrobe

Stylist
Bentley Graham

Editorial

Editor

Grading

Colourist
Joseph Bicknell @ Co3
Colour grade company
Company 3

Commission

Commissioner

Rob Ulitski - 16th Jan 2023

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