In December, a small production team visited 35 slowthai fans to catch their first reactions to Feel Good. This is the resulting promo.Opening with a head-bopping, fly-on-the-wall perspective of these fans in their bedrooms listening to the track, it isn't long before the artist himself jumps in on the action, resulting in plenty of shocked, excited faces. It's a simple concept perfectly executed, with a feelgood, intimate vibe and a range of different personalities to keep things fresh.

Tom Emmerson directs a thoroughly entertaining promo for AntsLive, with the London rapper performing his latest track from a surprising location - the Italian Alps.With the engaging style previously on show in Emmerson's UKMVA-nominated video for Tweakin, Ants tears it up across glorious mountainous vistas - riding on horseback, hanging out with the locals, including the goats, wooing the farmer's daughter, and hitching a ride on the side of a local fire engine - for Number One Candidate. The brilliantly surprising location for a grime track is a bold yet ingenious move, captured in vibrant cinematography on colour film by Isaac Eastgate.But Ants is always the star of the show, oozing cheeky personality and a sense of fun, even while sharing the screen with quite possibly the greatest goat of all time. And he also shows impressive horse riding skills, performing the track while riding his steed in a full gallop. "We poured months of hard work into making this one a reality," explains Tom Emmerson. "No major label. No established production company. All off our own backs."Ants learned to ride a horse in ten days for it and we spent two weeks filming in the mountains. This was the experience of a lifetime."So happy to have it out in the world. We're on the edge of vitality right now and hoping it goes all the way."

The UK's hottest new grime talent Central Cee heads out to the wilderness in Kunography's dynamic promo for Khabib. Boasting sweeping landscape shots and captivating drone footage, the video sees Cee traversing mountainous terrain, setting up camp and fending for himself as night falls. The breathtaking location elevates the video concept, and helps it to transcend the usual boundaries of performance promos, feeling fresh and unexpected throughout. Cee also brings his A-game, with his performance reflecting the raw, authentic vibes of the track.