Ben Wescott directs an impressively frenetic promo for rapper Young Eman's Eazi, which sees the artist's performance captured in a fresh, enigmatic way within gritty industrial environments.From inventive camerawork to innovative NeRF graphics, the video moves at a breakneck pace, seamlessly blended together by Wescott's sharp edit.

Larry June and The Alchemist head to Amsterdam, in Dir. Lx's promo for Turkish Cotton.Keeping things slick and pared back, the video features a series of breezy performance setups, blended with carefree city shots and innovative cutaways. It's imbued with Dir. Lx's trademark carefully crafted, glossy vignettes, and has a fresh, contemporary feel throughout.

Adam De Silva directs a striking promo for Femi Tahiru. With a textural 1970's aesthetic and a series of trippy performance vignettes, the video sees Femi venture on a journey through his own mind, where he grapples with the complex emotions and feelings that life throws his way. The action culminates as Femi emerges from this fever dream into a stunning sunrise, reborn again.It's an impressive introduction to the artist, with a fresh and hypnotic vibe that doesn't let up until the very end. "The essence of the track is all about when someone is battling with dark forces who aren’t really there to serve them well, but are actually a poison trying to pull focus away from what’s good for you and impact your life in a negative way," says Adam De Silva."Think 'toxic ex' who is holding you back and stopping you reaching your full potential sort of vibes. It’s when you realise that the only person truly responsible for you reaching your full potential is you - and not them - is that you can escape that dark place and break free.”

Aus Taylor directs a gripping allegory on racism for LA duo Paris Texas, from the POV of a bullet, chasing a young black man.In the video for Bullet Man, the white teen grandson of a racist redneck transforms into a black teenager, runs from the grandfather's trailer, pursued by a bullet from the old bigot's rifle. The offbeat balance of themes and execution in this video makes for a fresh, unique concept. As dark and grotesque as the allusions to gun violence are, the over the top, almost comical cinematography - which follows the spinning bullet around corners and into a swimming pool - makes it completely surreal and cartoonish. With a riotous climax and an air of mystery to the final scene, it's an unmissable video that lingers long after watching.

In December, a small production team visited 35 slowthai fans to catch their first reactions to Feel Good. This is the resulting promo.Opening with a head-bopping, fly-on-the-wall perspective of these fans in their bedrooms listening to the track, it isn't long before the artist himself jumps in on the action, resulting in plenty of shocked, excited faces. It's a simple concept perfectly executed, with a feelgood, intimate vibe and a range of different personalities to keep things fresh.

Tom Emmerson directs a thoroughly entertaining promo for AntsLive, with the London rapper performing his latest track from a surprising location - the Italian Alps.With the engaging style previously on show in Emmerson's UKMVA-nominated video for Tweakin, Ants tears it up across glorious mountainous vistas - riding on horseback, hanging out with the locals, including the goats, wooing the farmer's daughter, and hitching a ride on the side of a local fire engine - for Number One Candidate. The brilliantly surprising location for a grime track is a bold yet ingenious move, captured in vibrant cinematography on colour film by Isaac Eastgate.But Ants is always the star of the show, oozing cheeky personality and a sense of fun, even while sharing the screen with quite possibly the greatest goat of all time. And he also shows impressive horse riding skills, performing the track while riding his steed in a full gallop. "We poured months of hard work into making this one a reality," explains Tom Emmerson. "No major label. No established production company. All off our own backs."Ants learned to ride a horse in ten days for it and we spent two weeks filming in the mountains. This was the experience of a lifetime."So happy to have it out in the world. We're on the edge of vitality right now and hoping it goes all the way."