Tom Emmerson directs a thoroughly entertaining promo for AntsLive, with the London rapper performing his latest track from a surprising location - the Italian Alps.With the engaging style previously on show in Emmerson's UKMVA-nominated video for Tweakin, Ants tears it up across glorious mountainous vistas - riding on horseback, hanging out with the locals, including the goats, wooing the farmer's daughter, and hitching a ride on the side of a local fire engine - for Number One Candidate. The brilliantly surprising location for a grime track is a bold yet ingenious move, captured in vibrant cinematography on colour film by Isaac Eastgate.But Ants is always the star of the show, oozing cheeky personality and a sense of fun, even while sharing the screen with quite possibly the greatest goat of all time. And he also shows impressive horse riding skills, performing the track while riding his steed in a full gallop. "We poured months of hard work into making this one a reality," explains Tom Emmerson. "No major label. No established production company. All off our own backs."Ants learned to ride a horse in ten days for it and we spent two weeks filming in the mountains. This was the experience of a lifetime."So happy to have it out in the world. We're on the edge of vitality right now and hoping it goes all the way."
Rob Ulitski - 2 months ago