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Tom Santa 'Rainfall (Praise You)' by Nicolee Tsin

Rob Ulitski - 12th Aug 2022

Nicolee Tsin directs a hyper-energetic promo for Tom Santa's Rainfall (Praise You). 

Sampling the iconic Mary J Blige hit, the track is a bouncy amalgam of nostalgic and contemporary beats, and the video plays with this same contrast. 

We see a group of friends discover an old video camera, and proceed to document every aspect of their lives and adventures, interspersed with stylish photography and freeze-frames of the action. 

Tsin travelled to her home city of Hong Kong to direct the visual, with a local crew across a week of madness, in collaboration with local production company Pissbaby. 

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Rob Ulitski - 12th Aug 2022

Tags

  • Dance
  • Performance
  • Nostalgic
  • Video Camera
  • Youth
  • Adventures
  • Mixed media

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Credits

Production/Creative

Director
Nicolee Tsin
Producer
Kitty Yeung
Producer
Carmen Cheng
Production Company
Executive Producer
Vanessa Mc Donnell
Production Team
Anson Ng And Alvin Chu. Transportation Captain

Camera

Director of Photography
Etienne Leung
Focus Puller
To Chan
2nd AC
Yeung Tsz To
Photographer
Elton Fung

Lighting/Grip

Gaffer
Silvia Ng
Key Grip
Tsang Pui Ki
Key Grip
Tai Tsz Hin
One Man Army Equipment Rental

Art

Art Director
Kate Cheung
Art Assistant
Cheung Chin Long And Sharine Chan

Casting

Lead actor
Tsang Wai Hang
Lead actor
Lai Tin Ho
Lead actor
Christopher Hui

Editorial

Editor
Edmond Y

Grading

Colourist
Fmlik

Agent

Director's Representation
OB Management

Commission

Label
Polydor Records

Rob Ulitski - 12th Aug 2022

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