Nicolee Tsin directs a hyper-energetic promo for Tom Santa's Rainfall (Praise You). Sampling the iconic Mary J Blige hit, the track is a bouncy amalgam of nostalgic and contemporary beats, and the video plays with this same contrast. We see a group of friends discover an old video camera, and proceed to document every aspect of their lives and adventures, interspersed with stylish photography and freeze-frames of the action. Tsin travelled to her home city of Hong Kong to direct the visual, with a local crew across a week of madness, in collaboration with local production company Pissbaby.
Rob Ulitski - 12th Aug 2022