Label

Polydor Records

Samuel Douek directs a warm and reflective promo for Mabel's Time After Time.&nbsp;You've probably heard Mabel's cover of the Cyndi Lauper classic on the McDonald's Christmas commercial this year, which depicts the story of a girl who outgrows&nbsp;her imaginary friend, before a trip to a McDonalds restaurant&nbsp;jogs her memory.&nbsp;The visual interpretation in the official music video is quite different, opting for a real-life, heartfelt concept which ponders love and loss,&nbsp;remembering those who are no longer with us, whilst looking forward to the future.&nbsp;The genuine emotion&nbsp;and intimate setup of the vignettes makes for a profound viewing experience, whilst Mabel's performance is spot-on as always.&nbsp;

United Kingdom

Samuel Douek

Zoe Gunn

CAMP PRODUCTIONS

Francesca Woods

Elle Lotherington

Luke Dryden

Nacho Guzman

Tyson Douglas

Kieran Brown

Tilda Bonham Carter

Simone Beyene

Rio Sreedharan

Hila Karmand

Ben Rogers

Gramercy Park Studios

Robson Yeo

Alexa Haywood at Free Agent UK

Lisa Foo

Fingal Green

Mabel 'Time After Time' by Samuel Douek

Mabel-'Time-After-Time'-by-Samuel-Douek

Sea shanty superstar Nathan Evans goes on a leisurely&nbsp;journey in Mike Baldwin's promo for Told You So.&nbsp;Packing a jaw-dropping number of locations into the short runtime, Baldwin employs the "double dolly" effect popularised by Spike Lee, creating playful and engaging setups which perfectly fit the lilting track.&nbsp;Though the backgrounds and environments change, Evans' cheeky charm remains on display throughout, creating an infectious energy.&nbsp;[imgtoken data:1]

Mike Baldwin

James Dearden

Blindeye Films

Jack Lightfoot

Emily Vincent

Mike O'Connor

Anil Duru

Owen Porter

Zenon Clements

Chris Benns

Elaine Lynskey

Steffan Perry

Carrie Sutton

Folk Pop

Sea Shanty

Nathan Evans 'Told You So' by Mike Baldwin

Nathan-Evans-'Told-You-So'-by-Mike-Baldwin

Francis Wallis explores the idea of an interconnected society, in his&nbsp;promo&nbsp;for&nbsp;the enigmatic Spencer Ramsay.&nbsp;Intermixing retrofuturistic graphics and high-tech themes, the anachronistic video for Love With You follows a scientist who develops an artificial intelligence, and has to teach her what it means to be alive.&nbsp;Hallucinogenic patterns and luminescent tattoos add a psychedelic streak to the concept, allowing viewers to experience the otherworldly circumstances the artificial intelligence finds herself in.&nbsp;

Francis Wallis

Jerome Danvers

FAMILIA

Ryan Morgan

Eno Enefiok

David Wright

Benjamin Smith

Iona Greaves

Massimo Fillipe

Johnny Savage

Jenny Meister

Adrian Rux

Jack Singer

Homespun

Jonny Tully

Stephanie Lavington

OB Management

Louis Danckwerts

Dance

Spencer Ramsay 'Love With You' by Francis Wallis

Spencer-Ramsay--'Love-With-You-'-by-Francis-Wallis

Harry Deadman creates an ode to the repetition of school life for London singer Skylar, wittily dissecting the reality of life for her generation in Teenage Culture as she and her mates get up to no good as they get the school day.&nbsp;"I loved Skylar’s story behind writing the song - 'Bojo announced we were going back to school. I wrote a song',” says Deadman. "The film is almost a cheeky reminder of the fun you can get up to at school - even though each day can often feel the same. You may hate it at the time - but when it’s taken away from you, you miss it!"

Harry Deadman

Pilar Muro

Papaya Films

Katie Cooper

Sam Roffey

Maximilian Mckay

Fabio Olgiati

Lluc Mestre

Max Conran

Lottie Toon

Caitlin Batchelor

Raphael Miszczak

Geri Docherty

Megan Lee

The Mill

Charlie Morris

Marisa Garner Associates

Semera Kahn

Skylar 'Teenage Culture' by Harry Deadman

Skylar-'Teenage-Culture'-by-Harry-Deadman

Max Siedentopf directs a brilliantly absurd promo for Glass Animals - and another&nbsp;Glass Animals lockdown video classic.&nbsp;Shot during the first lockdown of 2020, the concept cleverly uses a single vantage point and a super long zoom lens to uncover a world full of distorted clones and softcore body horror.&nbsp;The band's frontman Dave Bayley is rendered in 3D form&nbsp;and then stripped nude, bloated, twisted and rolled up to create a hallucinatory vision straight out of a Junji Ito novel.The clones are then shown taking&nbsp;over various Haggerston landmarks, congregating and interacting in an increasingly surreal fashion.&nbsp;It's typically weird and wonderful&nbsp;work from Siedentopf - and a&nbsp;timely dive into the uncanny valley.[imgtoken data:1]&nbsp;

Max Siedentopf

Kate Brady

Riff Raff Films

Tristan Chenais

Gabriel Stanger

Richard Fearon

Salem-x

Emily Tedrake

Hands London

Indie

Alternative

Glass Animals 'Space Ghost Coast' by Max Siedentopf

Glass Animals - Space Ghost Coast To Coast (Official Video)

An ominous presence tracks a number of individuals on the streets and fields of East London, in Brock Neal Roberts' gripping promo for Eli Brown &amp; Talk Show.&nbsp;Paying homage to gritty British cinema - in particular <a href="https://en.wikipedia.org/wiki/Alan_Clarke" target="_blank">Alan Clarke</a>'s influential masterpiece Elephant -&nbsp;the video for Trouble is focussed on the individuals who walk briskly through an deserted urban landscape - when they are not congregating in legendary Bethnal Green caff Manzi's -&nbsp;aware that they are being followed by an unknown, unseen force, with tension and fear building throughout.&nbsp;The video is deceivingly&nbsp;simple, with a concept that packs a punch and gets under your skin, with great use of locations, excellent casting and Neal Roberts working with DoP&nbsp;David Foulkes and editor Beth Roberts to build the spooky feel&nbsp;of a nightmare. It's&nbsp;crafted with real flair and imagination.[imgtoken data:1]

Brock Neal Roberts

Femi Anderson

Agile Films

Precious Mahaga

Ayo Alli

David Foulkes

Justin McGillivray

Ethan Lodge

Alex Gibbon 

Elena Isolini

Robbie Canale

Kate O'shea

Jess Doxey

Beth Roberts

Black Kite Studios

Bruce Langfield

Eli Brown, Talk Show 'Trouble' by Brock Neal Roberts

Eli-Brown--'Trouble-'-by-Brock-Neal-Roberts

Sammy King pays&nbsp;homage to the limitless capacities of female empowerment, in the vibrant promo for Celeste's Love Is Back.&nbsp;It's set in a fantastical version of&nbsp;the Big Bang '80s, where the London Stock Exchange is run by women rather than barrowboy brokers - and&nbsp;the global currency is love.&nbsp;Celeste and her&nbsp;girls&nbsp;are working around the clock to help bring love back to the top and to do so, they’ll have to work together to sell stocks via the airwaves - and teach the men how it's done.&nbsp;The retro aesthetic and sharp styling exude nostalgic vibes, and DoP&nbsp;Nathalie Pitters matches this energy with effervescent neon lighting and vintage film cutaways.&nbsp;

Sammy King

Sarah Tucker

Untold Studios

Mike Heath

Nathalie Pitters

Catharina Scarpellini

Davide Scalenghe

Joe Sherno

Ciaran Beale

Ella Lucia

James Catalano

Bea Sweet

Scarlett Bovingdon

Yoomin Lee

Marco Grey

Freddie Barrass

Annie Ayres

Cheyenne Enninful

Tommy McMahon

Olly Ginelli

Cinelab Film and Digital

Soul

Celeste 'Love Is Back' by Sammy King

Celeste-'Love-Is-Back'-by-Sammy-King

BRTHR direct&nbsp;a&nbsp;ferociously glamorous video for&nbsp;Chemtrails Over the Country Club, the title track of Lana Del Rey's&nbsp;new album.&nbsp;The director duo - Alex Lee and Kyle Wightman - are well known for their hyperstylised aesthetic, full of vibrant colours, vintage effects and experimental camera movement. There's plenty of that here, but it never overwhelms the poignancy&nbsp;of the melancholic narrative.&nbsp;The concept features a group of women - Del Rey included - whose lives we view with the contrast of night and day; refined&nbsp;poolside elegance vs their primal, unleashed selves.The frenetic&nbsp;visuals aren't the most immediately obvious pairing to the artist's haunting soundscapes, but the risk has paid off - the resulting project is endlessly watchable and all-consuming in the best way.&nbsp;

United States

BRTHR

Luigi Rossi

Tom Berendson

Kenneth Taylor

Christopher Ripley

Mathias Peralta

Brittany Porter

Aubrey Woodiwiss

Carbon Vfx

Cameo Fx

Semera Khan

Chanel Gibbons

Sergii Mashevskyi

Malina Stearns

Samuel Miller

Luke Pool

Lana Del Rey 'Chemtrails Over The Country Club' by BRTHR

Lana Del Rey - Chemtrails Over The Country Club (Official Video)

Rosie Matheson finds Finn Askew bouncing around his bedroom, thinking about his latest crush - and trying out a lot of different outfits - in the effervescent video for Peach.

Rosie Matheson

Tia Varnnard

George Harper

Piero Troffi

Vincenzo Marranghino

Jade Adeyemi

Flo Jones

Paul Donovan

Ollie Paxton

Finn Askew 'Peach' by Rosie Matheson

Finn-Askew--'Peach-'-by-Rosie-Matheson

Samuel Douek directs a slick choreography-based promo for Gracie.&nbsp;Captured in one mesmerising take, the fluidity of the camera is matched in the free-spirited dance sequences, morphing from one set piece to another with style and flair.&nbsp;Gracey gives a knockout performance, stealing the show at every moment as she delivers a side of her visuals and sound that we haven't seen - nor heard - before.&nbsp;

Ben Pengilly

BELIEVE MEDIA

Giselle Garcia Castro

Franklin Dow

Jazz Bhalla

Fin Sully

James Bradley

Denova Media

Saorla Houston

Sebastian Jolly

Michael Mroczek

Juan Minotta

Chelsea Bernard

Abbie May

Cora Delaney

Mikey Pearce

Simon Donnellon

Myles Bevan

Gracey '99%' by Samuel Douek

Gracey-'99%'-by-Samuel-Douek

Jordan Rossi pays homage to iconic cinema in his video for 220 Kid and JC Stewart.&nbsp;Featuring tongue-in-cheek vignettes with entertaining spins on some famous titles - Brunch at Tiffany's&nbsp;and Reservoir Cats for example - and glossy, vibrant performance setups, the video encapsulates the feel-good energy of the pop anthem.

Jordan Rossi

Blair Smith

Emily Mulkerrins

220 Kid, JC Stewart 'Too Many Nights' by Jordan Rossi

Polydor Records

Label

Videos featuring Polydor Records

2021 (8)

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2019 (4)

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