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Polydor Records

Samuel Douek at <a href="https://camp.productions/">CAMP</a> directs a vibrant,&nbsp;mindbending promo for Baby Queen,&nbsp;visualising the insecurities of our 20's, with a hypnotic trip through pastel-pink fantasies and nightmarish liminal spaces.&nbsp;&nbsp;Using a sense of place to reflect the artist's emotional turmoil, the video for Quarter Life Crisis switches between three distinctive vignettes, filmed in a surreal, dreamlike manner.Elevated with a little VFX magic, the video reflects the lyrics in a brilliantly conceptual way, capturing&nbsp;an all too familiar feeling that many viewers will relate to.[imgtoken data:1][imgtoken data:2]

United Kingdom

Nicole Bell

Amy Stephenson

Samuel Douek

Elliot Zelmanovits

Alexa Haywood at Free Agent UK

CAMP 

Jorge Higgins

Conor Chalk

Francesca Woods

Adam Wells

Josh Jacob

Jak Waughman

Harry Coleman

Felix Wildey

Reiss Alexander

Lucy Wearing

Andi Chu

Electric Theatre Collective

Jamvfx

Baby Queen 'Quarter Life Crisis' by Samuel Douek

Baby-Queen-'Quarter-Life-Crisis'-by-Samuel-Douek

Oskar Brockbank directs a hauting promo for Etta Marcus's Mechanical Bull.&nbsp;Taking the songtitle as the central idea for the concept, we see Marcus ride&nbsp;atop a mechanical bull, surrounded by a group of spectators.&nbsp;The effervescent black and white aesthetic adds a sense of anachronism to the visual - we don't have context for time or place, instead just a set of visual ideas that amalgamate into a captivating vignette.&nbsp;The use of slow shutter speeds and filmic textures enhances the otherworldly experience, and adds flair to the dreamlike event.&nbsp;

Suzie Walsh

Oskar Brockbank

Rowan Mackintosh King

Anonymous Content

Louis Danckwerts

Ryan Delahunty

Miles Ridgway

Suzie Fownes

Maddy Williams

Oli Hill

George Telling

Katie Soper

Emma Regan

Vlad Barin

CHEAT

Singer songwriter

Etta Marcus 'Mechanical Bull' by Oskar Brockbank

Etta-Marcus-'Mechanical-Bull'-by-Oskar-Brockbank

Slane directs a touching promo for&nbsp;Shaun Farrugia, exploring mental health and the struggle to reach out for help.&nbsp;The beachside video sees dancer/choreographer duo&nbsp;Emma Farnell Watson and&nbsp;Waddah Sinada perform an intimate routine, reflecting the push-pull of a relationship and the pressures of contemporary life.&nbsp;"The video&nbsp;is a dizzying, passionate, emotional tale of a man who refuses to seek help with his chronic anxiety," director Slane mentions. "Shaun anchors the film as we see him perform on the same blustery beach throughout."

Waddah Sinada

Emma Farnell Watson

Suzi Grochala

Sam Thompson

Slane

DEEGEE

Papaya Films

Skye Goulding

Rhys Warren

Pilar Muro

Eliza Lewis

Anil Duru

Deniz Ersoy

Chrissy Hutton

Dan Moran

Shaun Farrugia 'Vertigo' by Slane

Shaun Farrugia - Vertigo (Official Video)

Charlie Sarsfield directs a charming promo for Jax Jones and Calum Scott - who take a trip on a cramped night bus, for Whistle.&nbsp;Using clever motion control camera moves to capture the rowdy atmosphere on the bus - the same one that Jones used to ride in his local neighbourhood -&nbsp;the lives of the passengers unfold.&nbsp;And the outcome is a video that feels intimate and endearing, emanating feel-good vibes throughout.&nbsp;The inclusion of dynamic drone shots of the city contrasts the packed bus environment, adding a sense of space and time to the concept.&nbsp;[imgtoken data:1]

Charlie  Sarsfield

Aidan Brooks

Untold Studios

Marisa Garner

Shaun Waldie

Courtney J. Bennett

Mike Heath

Sean Patel Gould

Tom Herring

Jax Jones & Calum Scott 'Whistle' by Charlie Sarsfield 

Jax-Jones-&-Calum-Scott-'Whistle-'-by-Charlie--Sarsfield-

Simon Lane directs an impressive one-take all-live promo for Cian Ducrot's version of Leonard Cohen's classic Hallelujah.&nbsp;Featuring the&nbsp;Royal Northern College Of Music Student Choir, the video sees the artist playing at a piano in an empty, disused swimming pool, as the camera circles around the space.&nbsp;The gentle camera movement contrasts against the stark location, creating a complex, textural aesthetic.&nbsp;The use of a one-take concept also feels incredibly inspired, capturing the grand atmosphere of the location and the naturalistic, intimate performances that unfold through the track.

Alice Gilfillan

Simon Lane

Joanna Szyczewska

Jonny Boomer

Jack Maddison

Liza Lewis

Danny Uzzey

Georgia Hope

Nielson Bohl

Pavillion Works

Cian Ducrot w/ Royal Northern College Of Music Student Choir 'Hallelujah (Live)' by Simon Lane

Cian-Ducrot-'Hallelujah-(live-W/-Royal-Northern-College-Of-Music-Student-Choir)'-by-Simon-Lane

The Trash Factory AKA James Arden directs a charming throwback to 80s television, in his video for Inhaler.&nbsp;The video for Love Will Get You There sees the group frolic through several late-night concepts, from The Late Late Show to a gunge-tastic gameshow.&nbsp;Packed full of personality and little easter egg throwbacks, it's an upbeat vision for an instantly catchy track - with plenty of playfighting and faux drama to create some conflict.&nbsp;"We shot this entirely on 40-year-old broadcast cameras that I’m honestly shocked we were able to get our hands on," Arden says. "I wanted to recreate the feeling of a world when terrestrial television ruled the airwaves and you could spend an evening skipping between channels."Visually, I was inspired by 1980s late-night talk shows, like Gay Byrne’s in Ireland, tacky game shows I used to watch after school and, of course, performances on The Old Grey Whistle Test and Top of the Pops."The best memories were always when things got a bit out of control live on air… this promo is about those infamous chaotic moments."

Benny Cassey

Yasmine Sabri

Trash Factory

Elva Zhu

OB Management

Lowkey Films

Emily Jeffery

Semera Khan

Harrison Newman

Rui Jiang Ong

Jamie Gamache

Danny Stoker

Soraya Wright

Chrissy

Elaine Lynsksey

James Arden

Katie Dymmock 

Coffee & TV

Ellie Pannett

Adam Galbo

Inhaler 'Love Will Get You There' by The Trash Factory

Inhaler-'Love-Will-Get-You-There'-by-Trash-Factory

Becky Garner puts the focus squarely on the band in an alluring visualiser for Liverpool rock band Crawlers.The performance by vocalist Holly Minto and the rest of the band is presented through a woozy, purple-hued prism to reflect the angsty nature of the track I Don't Want It.

Becky Garner

Denisa Cantor

Marisa Garner Associates

Deadbeat Films

Claryn Chong

Jack Thompson-Roylance

Crawlers 'I Don't Want It' by Becky Garner

Crawlers-'I-Don't-Want-It'-by-Becky-Garner

Nicolee Tsin directs a hyper-energetic promo for Tom Santa's Rainfall (Praise You).&nbsp;Sampling the iconic Mary J Blige hit, the track is a bouncy amalgam of nostalgic&nbsp;and contemporary beats, and the video plays with this same contrast.&nbsp;We see a group of friends discover an old video camera, and proceed to document every aspect of their lives and adventures, interspersed with stylish photography and freeze-frames of the action.&nbsp;Tsin travelled to her home city of Hong Kong to direct the visual, with a local crew across a week of madness, in collaboration with local production company Pissbaby.&nbsp;

Hong Kong

Nicolee Tsin

Kitty Yeung

Carmen Cheng

Silvia Ng

Etienne Leung

Vanessa Mc Donnell

Tsang Pui Ki

Tai Tsz Hin

To Chan

Yeung Tsz To

Kate Cheung

Edmond Y

Fmlik

Tsang Wai Hang

Lai Tin Ho

Christopher Hui

Dance

Tom Santa 'Rainfall (Praise You)' by Nicolee Tsin

Tom-Santa-'Rainfall-(praise-You)'-by-Nicolee-Tsin

Samuel Douek directs a warm and reflective promo for Mabel's Time After Time.&nbsp;You've probably heard Mabel's cover of the Cyndi Lauper classic on the McDonald's Christmas commercial this year, which depicts the story of a girl who outgrows&nbsp;her imaginary friend, before a trip to a McDonalds restaurant&nbsp;jogs her memory.&nbsp;The visual interpretation in the official music video is quite different, opting for a real-life, heartfelt concept which ponders love and loss,&nbsp;remembering those who are no longer with us, whilst looking forward to the future.&nbsp;The genuine emotion&nbsp;and intimate setup of the vignettes makes for a profound viewing experience, whilst Mabel's performance is spot-on as always.&nbsp;

Zoe Gunn

Elle Lotherington

Luke Dryden

Nacho Guzman

Tyson Douglas

Kieran Brown

Tilda Bonham Carter

Simone Beyene

Rio Sreedharan

Hila Karmand

Ben Rogers

Gramercy Park Studios

Robson Yeo

Lisa Foo

Fingal Green

Mabel 'Time After Time' by Samuel Douek

Mabel-'Time-After-Time'-by-Samuel-Douek

Sea shanty superstar Nathan Evans goes on a leisurely&nbsp;journey in Mike Baldwin's promo for Told You So.&nbsp;Packing a jaw-dropping number of locations into the short runtime, Baldwin employs the "double dolly" effect popularised by Spike Lee, creating playful and engaging setups which perfectly fit the lilting track.&nbsp;Though the backgrounds and environments change, Evans' cheeky charm remains on display throughout, creating an infectious energy.&nbsp;[imgtoken data:1]

Mike Baldwin

James Dearden

Blindeye Films

Jack Lightfoot

Emily Vincent

Mike O'Connor

Owen Porter

Zenon Clements

Chris Benns

Elaine Lynskey

Steffan Perry

Carrie Sutton

Folk Pop

Sea Shanty

Nathan Evans 'Told You So' by Mike Baldwin

Nathan-Evans-'Told-You-So'-by-Mike-Baldwin

Francis Wallis explores the idea of an interconnected society, in his&nbsp;promo&nbsp;for&nbsp;the enigmatic Spencer Ramsay.&nbsp;Intermixing retrofuturistic graphics and high-tech themes, the anachronistic video for Love With You follows a scientist who develops an artificial intelligence, and has to teach her what it means to be alive.&nbsp;Hallucinogenic patterns and luminescent tattoos add a psychedelic streak to the concept, allowing viewers to experience the otherworldly circumstances the artificial intelligence finds herself in.&nbsp;

Francis Wallis

Jerome Danvers

FAMILIA

Ryan Morgan

Eno Enefiok

David Wright

Benjamin Smith

Iona Greaves

Massimo Fillipe

Johnny Savage

Jenny Meister

Adrian Rux

Jack Singer

Homespun

Jonny Tully

Stephanie Lavington

Spencer Ramsay 'Love With You' by Francis Wallis

Spencer-Ramsay--'Love-With-You-'-by-Francis-Wallis

Harry Deadman creates an ode to the repetition of school life for London singer Skylar, wittily dissecting the reality of life for her generation in Teenage Culture as she and her mates get up to no good as they get the school day.&nbsp;"I loved Skylar’s story behind writing the song - 'Bojo announced we were going back to school. I wrote a song',” says Deadman. "The film is almost a cheeky reminder of the fun you can get up to at school - even though each day can often feel the same. You may hate it at the time - but when it’s taken away from you, you miss it!"

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