Rob Ulitski - 9th Dec 2021

Samuel Douek directs a warm and reflective promo for Mabel's Time After Time. 

You've probably heard Mabel's cover of the Cyndi Lauper classic on the McDonald's Christmas commercial this year, which depicts the story of a girl who outgrows her imaginary friend, before a trip to a McDonalds restaurant jogs her memory. 

The visual interpretation in the official music video is quite different, opting for a real-life, heartfelt concept which ponders love and loss, remembering those who are no longer with us, whilst looking forward to the future. 

The genuine emotion and intimate setup of the vignettes makes for a profound viewing experience, whilst Mabel's performance is spot-on as always. 

PRO Credits


DirectorSamuel Douek
ProducerZoe Gunn
Production CompanyCAMP PRODUCTIONS
Executive ProducerFrancesca Woods
Production ManagerFrancesca Woods
1st ADElle Lotherington
Director of PhotographyLuke Dryden
Focus PullerNacho Guzman
2nd ACTyson Douglas
GafferKieran Brown
Art DirectorTilda Bonham Carter
Art DirectorFingal Green
WardrobeSimone Beyene
HairRio Sreedharan
Make-upHila Karmand
EditorSamuel Douek
ColouristBen Rogers
Colour grade companyGramercy Park Studios
Post production companyGramercy Park Studios
Post ProducerRobson Yeo
Director's RepresentationAlexa Haywood at Free Agent UK
CommissionerLisa Foo
LabelPolydor Records
Other creditsProduction Assistant: Siniša Artist Management: Radha Medar, Holly Rose Management Assistant: Rich Rose Artist PA: Leonor Fernands Artists Social Media Manager: Adam Theo Camera Trainee: Mari Roncalli Photography: Fran Gomez De Villaboa VHS Camera: Siniša Sound: Joel Carr Runners: Franky Stone, Kesem Shorenzon Medic: Keith Lane

Rob Ulitski - 9th Dec 2021

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