Raja Virdi directs a fun festive promo to herald the return of George Ezra.Shot inside stunning central London venue 8 Northumberland Avenue, we see George perform in front of an ecstatic crowd, as snow starts to fall and creates a winter wonderland. From ballroom dancing to slick contemporary moves, the video celebrates the magic of the dancefloor whilst paying homage to traditional festive promos that have preceded it. It's a great addition to the Christmas Pop videography, and a welcome comeback to one of the UK's most distinctive voices.

Ladybug present their third collaboration with James Arthur, for new track Christmas Bells.The animated promo weaves a melancholy tale, which tells the story of an old man reliving memories he once shared with his wife during Christmas.An illustrated James Arthur features in the visual as the son of the old man, and eagle-eyed viewers will spot references to previous video September. Evoking a bittersweet, reflective vibe, the gentle animation of the lyrics and nostalgic vignettes paint a more sombre view of the festive season, encapsulating the mood of the track.

Kelli-Leigh is ready for some festive fun in Andy Mihov & Paul Romero Mendez's promo for Underneath The Tree. In their first ever collaboration as co-directors and co-producers, the duo created a promo for the Grammy nominated artist and songwriter where slick performance vignettes have a playful and celebratory seasonal vibe, and Santa himself even stops by for an appearance. Kelli-Leigh's performance is absorbing and assured, providing a perfect focal point for the Christmassy concept."We wanted the music video to feel fun, joyful, and big without coming across as pretentious." says Mihov. "We had roughly a nine-day timeframe in which we had to refine and develop a concept, crew up and shoot the video to be in line with the artist’s planned release. "Kelli-Leigh is a super kind and down-to-earth person. It was her idea to involve her friends, their children and celebrity bodybuilder, Armz Korleone as Santa Claus. We really leaned into that and built the concept for the video around her getting ready for Christmas Day."As the song progresses the setting changes to a more home video feel, as we see her interact with her loved ones and Santa. Many of us probably have a memory of a parent recording us opening presents on Christmas morning and we wanted to pay homage to that very relatable human experience.""Even with the best laid plans, we had to keep flexible. We had kids on set and two dogs! Sharing the directing and producing responsibilities turned out to an amazing experience for both Paul and I. We were able to minimize unnecessary coverage, focus on specific lines and verses for each set up."We’re definitely going to continue collaborating as a directing duo on future promos and narrative projects, both as creatives and friends."

Samuel Douek directs a warm and reflective promo for Mabel's Time After Time. You've probably heard Mabel's cover of the Cyndi Lauper classic on the McDonald's Christmas commercial this year, which depicts the story of a girl who outgrows her imaginary friend, before a trip to a McDonalds restaurant jogs her memory. The visual interpretation in the official music video is quite different, opting for a real-life, heartfelt concept which ponders love and loss, remembering those who are no longer with us, whilst looking forward to the future. The genuine emotion and intimate setup of the vignettes makes for a profound viewing experience, whilst Mabel's performance is spot-on as always.

Gregory Porter heads to the happiest place on Earth, in Matthew Giffen's promo for Love Runs Deeper, featuring Cherise. Shot in Disneyland Paris, the music video coincides with Disney's latest Christmas commercial, in support of the Make A Wish Foundation. Evoking joy through charming animation and heartwarming performance setups, the video captures the wonder of the theme park whilst keeping a sharp eye on the themes of family, friendship and the magic of the everyday.

Rhory Danniells ushers in the Christmas spirit, with his live promo for Sigrid's Home To You - shot at St. Pancras International train station. Opening with a lo-fi sequence of bystanders happening upon the artist - and filming on their phones - the video swiftly transitions into a glossy, polished live performance captured in a single take - Sigrid sings as walking along a train platform before joining her fellow musicians, and a small audience.Rich colour palettes and the warm orange glow of the lights - and Sigrid's jumper - create a comforting and festive mood, which complements this Christmas-themed song. And the quality of the performance means this stands out as a great piece of live content.

James Dougan directs a promo for charity single Cold Turkey On Christmas Day, with 100% of the profits going to the Shelter and Young Minds charities.Musician Laurie Wright, 28, has been in recovery for alcohol and drug addiction for the past 12 months; this time last year he was in rehab. Through a combination of animation and performance setups, we discover the struggles Laurie has faced with substance abuse, and how he’s working on recovery.The light-hearted comedy angle helps tackle a difficult subject matter in a universal, relatable way, whilst the vivid lighting and art direction make this an easily accessible viewing experience for people of any age and background.

Olivia Rose directs a glittering festive promo for Jess Glynne's This Christmas. Following a variety of hapless characters, all experiencing their own mini-Christmas disasters - with burnt food and flaming hair taking the lead - the promo is a charming, fun-filled ride with plenty of seasonal cheer.Jess Glynne plays a number of these characters herself - including a delivery driver and drag queen (or king?) - and the result is some of the best moments in her videography so far, embodying all of the drama, energy and excitement that comes with the holiday period. The editing is also well executed, using match cut transitions and whip pans to make each vignette feel part of the same story.Overall, this is a feelgood and stylish video that marks Glynne's first Christmas track and visual, produced in collaboration with Amazon Originals.