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FLO 'Immature' by Avesta Keshtmand

Rob Ulitski - 15th July 2022

Avesta Keshtmand directs a slick, studio-set promo for up-and-coming girl group FLO. 

With a stripped-back, futuristic vibe, we see the trio perform their track Immature in a black infinity studio, with minimalist art direction that suggests a sci-fi, space-inspired environment. 

The focus here is on introducing viewers to the new group, and with sharp choreography, inspired styling and an effortlessly cool vibe, it's clear why the girls are already creating such a buzz. 

"With Immature, I wanted to transport FLO into a new aesthetic realm, showing them in power and prowess for their second video," says director Keshtmand.

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Rob Ulitski - 15th July 2022

Tags

  • Futuristic
  • Infinity Studio
  • Performance
  • Choreography
  • Minimalist
  • aesthetic

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Credits

Production/Creative

Director
Avesta Keshtmand
Producer
Ella Woolgar
Production Company
Executive Producer
Precious Mahaga
Executive Producer
Sana Khan
1st AD
Ali Copland

Camera

Director of Photography
Peter Bishop
Focus Puller
Orlando O’mahoney
2nd AC
Aida García Vega

Lighting/Grip

Key Grip
Wolf Wasserman

Art

Production designer
Alan Scott

Choreography

Choreographer
Kash Powell

Editorial

Editor
Kevin Corry
Editing company
The Assembly Rooms
Edit Producer
Joshua Gochez

Grading

Colourist
Jonny Thorpe
Colour grade company
Glasssworks

VFX

VFX
Urs Furrer
VFX
Nils Crompton
VFX
Kyle Obley
Post production company
Glassworks London
Post Producer
Patrick Armstrong

Agent

Director's Representation

Commission

Commissioner
Quinn Titsworth
Label
Island / Universal

Rob Ulitski - 15th July 2022

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