FLO 'Immature' by Avesta Keshtmand
Rob Ulitski - 15th July 2022
Avesta Keshtmand directs a slick, studio-set promo for up-and-coming girl group FLO.
With a stripped-back, futuristic vibe, we see the trio perform their track Immature in a black infinity studio, with minimalist art direction that suggests a sci-fi, space-inspired environment.
The focus here is on introducing viewers to the new group, and with sharp choreography, inspired styling and an effortlessly cool vibe, it's clear why the girls are already creating such a buzz.
"With Immature, I wanted to transport FLO into a new aesthetic realm, showing them in power and prowess for their second video," says director Keshtmand.
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Rob Ulitski - 15th July 2022
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Credits
Production/Creative
- Director
- Avesta Keshtmand
- Producer
- Ella Woolgar
- Production Company
- AF
- Executive Producer
- Precious Mahaga
- Executive Producer
- Sana Khan
- 1st AD
- Ali Copland
Camera
- Director of Photography
- PB
- Focus Puller
- Orlando O’mahoney
- 2nd AC
- Aida García Vega
Lighting/Grip
- Key Grip
- Wolf Wasserman
Art
- Production designer
- Alan Scott
Wardrobe
- Stylist
- Kirsty Stewart
- Hair
- Aliyah Willoughby
- Make-up
- Jasmin Hamilton
- Make-up
- Saba Khan
Choreography
- Choreographer
- Kash Powell
Editorial
- Editor
- Kevin Corry
- Editing company
- The Assembly Rooms
- Edit Producer
- Joshua Gochez
Grading
- Colourist
- Jonny Thorpe
- Colour grade company
- Glasssworks
VFX
- VFX
- Urs Furrer
- VFX
- Nils Crompton
- VFX
- Kyle Obley
- Post production company
- Glassworks London
- Post Producer
- Patrick Armstrong
Agent
- Director's Representation
- OB Management
Commission
- Commissioner
- Quinn Titsworth
- Label
- Island / Universal
Rob Ulitski - 15th July 2022