Avesta Keshtmand directs a slick, studio-set promo for up-and-coming girl group FLO. With a stripped-back, futuristic vibe, we see the trio perform their track Immature in a black infinity studio, with minimalist art direction that suggests a sci-fi, space-inspired environment. The focus here is on introducing viewers to the new group, and with sharp choreography, inspired styling and an effortlessly cool vibe, it's clear why the girls are already creating such a buzz. "With Immature, I wanted to transport FLO into a new aesthetic realm, showing them in power and prowess for their second video," says director Keshtmand.
Rob Ulitski - 15th July 2022