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Joji 'Glimpse Of Us' by Dan Streit

Rob Ulitski - 16th June 2022

Dan Streit directs the new promo for Joji's Glimpse Of Us, highlighting the absurdity and misery of overly-masculine posturing. 

The grimy concept is packed full of questionable activities, including property destruction, setting off fireworks, public urination, and causing general chaos. Shot in a loose, DIY manner, the visuals feel characteristic of footage shared on social media, with a distinctively lo-fi feel and air of barely concealed anger.

This is a brilliantly grim satire on a nihilistic, Incel-driven mentality -  Jackass-style behaviour gone dark and run amok. The contrast between the chilling ballad and these riotous vignettes imbues the concept with a sense of melancholy and isolation. And Streit also has the heart and vision to reveal the self-destructive impact of the bravado.  

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Rob Ulitski - 16th June 2022

Tags

  • New Director
  • Pick of the Day
  • Destruction
  • Lad
  • Masculinity
  • Lo-fi
  • Narrative
  • Abstract

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Credits

Production/Creative

Director
Dan Streit
Producer
Andy Ruse
Production Company
Production Company
Grin Machine
Executive Producer
Ryland Burns
Associate Producer
Adam Talan, Production Assistant

Commission

Commissioner
Ollie Zhang
Label
88rising

Rob Ulitski - 16th June 2022

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