Rodney Chrome 'To The Money' by Zac Dov Wiesel
Rob Ulitski - 13th June 2022
After finding a bag of money in the forest, Rodney Chrome's destiny becomes set in stone, in Zac Dov Wiesel's vivacious promo for To The Money.
The video is bookended by a man telling Chrome's backstory to his granddaughter at bedtime, and the journey between those two points is a dazzling, flamboyant affair. It paints a kinetically fast-paced and entertaining picture of the popstar's journey from street hustler to corporate CEO.
Part-superhero, part-dance diva, Chrome's magnetic personality shines in every frame of the video, and Wiesel's eye for hypnotic, conceptual vignettes creates really fabulous visual.
Rob Ulitski - 13th June 2022
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Credits
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Production/Creative
- Director
- ZW
- Producer
- Henry Wolf
- 1st AD
- Cesar Llanos
Camera
- Director of Photography
- Shane Bagwell
Lighting/Grip
- Gaffer
- Matt Iacono
- Gaffer
- Josh Sheehan
- Gaffer
- Jason Wang
- Key Grip
- Ethan Wen
Art
- Art Director
- Cj Gainer
- Production designer
- Katie Balun
Wardrobe
- Stylist
- Yachi Gault
- Hair
- Lurissa Ingrid
Grading
- Colourist
- Sam Gilling
VFX
Rob Ulitski - 13th June 2022