Dan Macdonald directs a bonkers animation for dance producer Northern Texas Fantasy's **U&I&ME&U**. Inspired by vaporwave aesthetics - a style built upon a certain blend of pastel-hued retrofuturism - the video portrays a party that soon becomes intergalactic. Trippy and great fun, the video is the lovechild of late 90s nostalgia and contemporary technology, mashing graphics of all kinds to create something distinctive and utterly captivating.

Ruth Hogben directs a feisty, witty and hugely stylish promo for Bree Runway's That Girl. A tour de force of conceptual fashion setups and hypnotic editing, the video echoes Noughties hip-hop videos with a contemporary pop twist. Boasting Runway-ready styling and a standout performance, it's another hit for the artist which will no doubt hold its own in an already iconic videography. Exceptional work from Ruth Hogben, best known for her work in fashion photography and film work, and her long creative partnership with Lady Gaga. And this collab with Bree also looks like a match made in heaven...

Directing duo Constantine // Spence direct a thrilling promo for VAAL. The enigmatic video plays out as a hypnotic fever dream, a visual cacophony of nightclub gazing and haunting abstract cutaways.Leaving any sense of narrative to the imagination, the video instead focuses on the intensity of emotion created by the music, and remains beautifully uncategorisable throughout. "For this video we really wanted to play into the intensity of Song Zero - the innate feeling of overriding threat" say Constantine // Spence. "We wanted the video to feel walk the line between the beautiful and impending threat."For us it was all about focusing in on the small moments that usually go missing on a frantic night out. Eliot is at the heart of this film - we view all these moments through their gaze."

Pysch pop newcomers The Flints ponder environmental collapse in Jackson Ducasse's promo for Serengeti.Inviting viewers into a textural world of overlays and vibrant colours, the video is a punchy homage to psychedelia, complete with patterned backgrounds and kaleidoscopic effects. The performance aspect is stripped back and straightforward, and paired with the mesmerising, ever-changing aesthetic, creates a warmly nostalgic little video.

Big Bubba directs a trippy promo for Feux featuring 5eb. The video for Salamander is twist on the classic Cinderella story, where the clock strikes 12 and the artist becomes a human-salamander hybrid. With hypnotic multi-format vignettes and a whimsical concept, the story is about acceptance of oneself, for who you really are. It’s a nod to having a tribe that will back you whatever the situation.The makeup effects and colourful art direction amplify the surreal vibes, and if you weren't already a fan of the artists, you will be after this one.

Sophie Ellis-Bextor reunites with regular collaborator Sophie Muller for Hypnotized - and they are back on that dancefloor.Leading a group of dancers in a hypnotic haze, we see Ellis-Bextor perform under coruscating lights, with featured artist (and producer) Wuh Oh up on the decks. She leads the dancers - presumably in a reference to her very successful 'kitchen disco' lockdown videos - who grow mysteriously larger in number.It has all the trademarks of a Sophie Muller video - strong performance, bright spotlights, a naturalistic colour palette, and melodrama - with an added disco flair - and an edit that expertly builds the emotion around a strong, simple concept. Esteemed cinematographer Robbie Ryan brings his talents to this one too. The ending, as the dancers grow into an army behind Sophie E-B, is a spectacular display of understated choreography. Great.

After finding a bag of money in the forest, Rodney Chrome's destiny becomes set in stone, in Zac Dov Wiesel's vivacious promo for To The Money. The video is bookended by a man telling Chrome's backstory to his granddaughter at bedtime, and the journey between those two points is a dazzling, flamboyant affair. It paints a kinetically fast-paced and entertaining picture of the popstar's journey from street hustler to corporate CEO. Part-superhero, part-dance diva, Chrome's magnetic personality shines in every frame of the video, and Wiesel's eye for hypnotic, conceptual vignettes creates really fabulous visual.

Multidisciplinary creative Haoyan Of America directs a hypnotic promo for Pale Blue Eyes. The video for Globe depicts a fantastical, kinetic journey through daily life as seen from the viewpoint of, amongst others, a mouse. The oversaturated, frenetic aesthetic feels reminiscent of lo-fi 80's videos, and is refreshingly trippy and absurd. Nostalgia done right, and a brilliant visual experience.