After finding a bag of money in the forest, Rodney Chrome's destiny becomes set in stone, in Zac Dov Wiesel's vivacious promo for To The Money. The video is bookended by a man telling Chrome's backstory to his granddaughter at bedtime, and the journey between those two points is a dazzling, flamboyant affair. It paints a kinetically fast-paced and entertaining picture of the popstar's journey from street hustler to corporate CEO. Part-superhero, part-dance diva, Chrome's magnetic personality shines in every frame of the video, and Wiesel's eye for hypnotic, conceptual vignettes creates really fabulous visual.
Rob Ulitski - 13th June 2022