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Craig David ft Duvall 'My Heart's Been Waiting For You' by Jordan Rossi

Promonews - 7th June 2022

Jordan Rossi takes Craig David into a colourful surrealist adventure for his video for My Heart's Been Waiting For You.

Craig performs this garage-influenced club hit in a serious of increasingly surreal settings, with outer space encroaching into modern-day London. And periodically everything then suddenly ramps up into another dazzling visual dimension.

"The brief was wide open," explains Rossi. "All that was stated was they wanted a green screen video that had the vibe of Craig's tour footage. I took that and ran with it, and wanted to craft a luminous surrealist fantasy that was equal parts Dali with Craig's R&B-pop aesthetic.

"Craig was the best collaborator a director could ask for. Hugely respectful of the art but always wanted to push the boundaries creatively. It meant that what was a green screen video became a smash of reality and illusion in the most entrancing of ways. The final result is a fantasia of colour and other worldly scenarios. All seemingly familiar but with a twist."

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Promonews - 7th June 2022

Tags

  • Animation
  • Director's notes
  • Performance
  • VFX
  • R&B
  • Pop
  • Garage
  • Green screen

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Credits

Production/Creative

Director
Jordan Rossi
Producer
Ben Pengilly
Production Company
Rankin Creative
Executive Producer
Beth Montague-Clyde
1st AD
Elle Lotherington
2nd AD
Denis Nortey
Runner
Mike Baugh

Camera

Director of Photography
Focus Puller
Benji Kirkham
2nd AC
Josh Dadson
DIT
Darren Blackwood

Lighting/Grip

Gaffer
Massimo Messi
Key Grip
Ed Livesey

Wardrobe

Stylist
Cheryl Konteh
Make-up
Cinta Miller

Grading

Colourist
Dan Levy
Colour grade company
Rascal Post

Agent

Director's Representation

Commission

Commissioner
Faye Purcell
Label
BMG

Promonews - 7th June 2022

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