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Sigrid & Bring Me The Horizon 'Bad Life' by Raja Virdi

Rob Ulitski - 27th Apr 2022

Raja Virdi directs a signature one-shot video for an unexpected collaboration between Sigrid and Bring Me The Horizon's Oli Sykes on Bad Life. 

Bringing both a sense of scale and simplicity to what is quite an intimate idea, Virdi uses a stripped-back set as an environment for the two artists to inhabit and make their own. 

The cinematic visual is packed full of gripping moments and emotional performances, which take viewers on an engrossing journey.

I tried to treat the music video as a gig in a way, moving up and down the stage.

Sigrid has commented that her and Sykes wanted the video to be simple enough to emphasise the song's lyrics. "It’s a song that I hope can offer some comfort for anyone who’s having a rough day, knowing that it will pass," she explains. "We collaborated with Raja, and we ended on this dark, slightly surreal world of Oli and I on each side of a worn-down house, not knowing what the other one is going through on the other side.

"Oli’s such a natural performer, so I knew he’d be great anyways. I tried to treat the music video as a gig, in a way, moving up and down the stage.”

Virdi says that the concept of the one-shot film was to lean into those themes, of getting through the 'bad life' to reach the other side. 

Life can feel like a rollercoaster sometimes. I wanted to represent that feeling...

"Life can certainly feel like a rollercoaster sometimes," he says. "I wanted to represent that feeling with Sigrid and Oli performing on a theatrical, otherworldly sunken set in the middle of a vast body of water, which suddenly transforms into a stormy and thunderous surrealistic visual with the eventuality of reaching resolution." 

"Working with Sigrid and Oli was a dream," Virdi continues. "They are both extraordinarily talented performers and were absolute troopers through a long shoot day. The crew were fantastic and took what was a very challenging one-shot, head on. Huge props to the crane, SFX and lighting teams for working in synergy so well with all the cues and my backbone 1st AD Chris Malin making it all run smooth. Plus my incredible post team of colourist Connor Coolbear (and the entire ETC team) and the hero Jakob Thorhallsson who smashed the tricky VFX. 

"Much love to my production family in (producer) Joseph, Noir, my brilliant rep Claire and commissioner Connie for getting this all over the line."

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Rob Ulitski - 27th Apr 2022


  • Director's notes
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Joseph J Goldman
Production Company
Executive Producer
Javier Alejandro
Executive Producer
Greg Smith
Production Manager
Emily Mulkerrins
1st AD
Chris Malin
Production Assistants
Katie Hackett, Abbey Valentina,
Production Runner
Tim Almazov
Mel Ankcorn


Director of Photography
Alex Jamin
Focus Puller
Malte Hubner
2nd AC
Aida García Vega
Crane Op
Lucas Lytra
Crane/Head Tech
Finn Linton
Sound Playback
Anthony Leung
Sound Assist
Simon Haggis


Joe Sherno
Ross Zillwood, Jerzy Gudjonsson Jake Buckley, Fionn Hutton
Spark Trainee
Luke Anstead
Nick Curry
Desk Op
Daf Cook


Production designer
James Middleton
Assistant Art Director
Sebastian Chan
Art Assistant
Mansoor Iessa
Set Construction
SFX Supervisor
Neil Gawthrop @ Machine Shop
SFX Technicians
Miguel Ferreira, Jono Long


Ahida Agirre
Narad Kutowaroo
Gabriella Floyd
Stylist Assistant
John Morales


Jakob Thorhallsson


Colour Producer
Oliver Whitworth
Connor Coolbear
Colour grade company


Director's Representation


Connie Meade
Island Records
Marketing Manager
Amy Collins
Management (Sigrid)
Elena Olivero
Management (BMTH)
Jumana Abbas

Rob Ulitski - 27th Apr 2022

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