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Yung Lean ft FKA twigs 'Bliss' by Aidan Zamiri

Rob Ulitski - 12th Apr 2022

Aidan Zamiri directs a fabulous lo-fi romp for Swedish rapper Yung Lean and FKA twigs. 

The video for Bliss sees twigs waiting to be picked up for the prom by Lean - messaging him on Microsoft Excel in true Nelly & Kelly fashion - and eventually going on a very British, very lo-fi journey through suburbia.

There's a horse, a car with chandeliers attached to the front and a frantic older woman chauffeuring them around... and that's all in the first few moments. In true twigs fashion, it's off-the-wall but surprisingly fluid, and plays to Zamiri's Noughties fashion sensibilities. The whole video looks like it was shot on Hi8 - and it's brilliantly edited by Jack Foster and Zamiri.

Most importantly, they make a great pairing of contrasting attitudes that entirely rings true for the concept: Lean is playing it cool, and managing to be almost entirely deadpan; while twigs is arguably at her most coquettish. It really is Bliss.

Rob Ulitski - 12th Apr 2022

Tags

  • Pick of the Day
  • Performance
  • Pop
  • Lo-fi
  • Noughties
  • Prom
  • Fluid
  • Excel

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Credits

Production/Creative

Director
Aidan Zamiri
Producer
James Graley
Production Company
Executive Producer
Morgan Clement
1st AD
Carla Kaempfer

Camera

Director of Photography
Jake Hunter
Drone
Barney Clarke

Lighting/Grip

Gaffer
Simona Pranulyté

Art

Production designer
Louis Simonon

Casting

Casting director
Louise Collins

Editorial

Editor
Aidan Zamiri
Editor
Jack Foster
Sound
750mph

Grading

Colourist
John O'Riordan

Rob Ulitski - 12th Apr 2022

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