Director

Aidan Zamiri

Aidan Zamiri takes an iconoclastic leap into new territory, and shows that the stuffy British legal drama is ripe for reinvention in his wonderful video for indie duo Jockstrap.The video for the band's splendid Greatest Hits takes on a familiar story throughout&nbsp;pop and rock history, when fame and success leads to in-fighting, legal wrangling, and ends up in court in a blaze of publicity.&nbsp;The genius&nbsp;of the video is how Zamiri gives this story a properly rock 'n roll treatment.Princess Julia - DJ, writer,&nbsp;"beloved mother of London’s underground" (The Gentlewoman), whose first video appearance was in <a href="https://www.youtube.com/watch?v=UMPC8QJF6sI" target="_blank">Visage's Fade To Grey</a>&nbsp;-&nbsp;and actor John Foley are superbly cast as&nbsp;the feuding rock couple at the centre of the story, around whom a courtroom epic plays out,&nbsp;delivered through the prism of a lo-fi, trashy, surreal&nbsp;version of&nbsp;Court TV.[imgtoken data:1]&nbsp;As a continuous scrolling news tickertape relays details of the somewhat incomprehensible legal&nbsp;case, witnesses arrive and testify and legal&nbsp;officials of the courtroom&nbsp;mouth lyrics of the song. And the portrait by the courtroom artist bursts into full&nbsp;animation.With an unfeasibly large cast of characters and cameos - including Don Letts as a witness and Jamie xx on a legal team - this is&nbsp;a satire on fame and media frenzy that&nbsp;hits the mark without ever losing&nbsp;its sense of fun or cool.In fact, in our judgement, it's supercool.&nbsp;&nbsp;

Ella Woollgar

Object & Animal

Morgan Clement

Sofia Wilkinson-Steel

Rose Lucas

Jake Hunter

Saskia Dixie

Connor Adam

Louis Simonon

Hamish Wirgman

Benjamin David

Grace Sinnott

Lucy Wei

Alex Poles

Jack Foster

Pundersons Gardens

John O’Riordan

Rough Trade Records

Princess Julia

John Foley

Jockstrap 'Greatest Hits' by Aidan Zamiri

Jockstrap - ‘Greatest Hits’ (Official Video)

Aidan Zamiri and&nbsp;Yuma Burgess co-direct the mesmerising visual for FKA Twigs' latest release.&nbsp;In the video, we see the artist perform in front of camera, as the image is perpetually distorted and warped through an AI algorithm, making full use of Burgess' speciality as a visual artist.&nbsp;The resulting effect is a trip head-first into the uncanny valley, as different details of Twigs' face and body distort into something otherworldly and surreal, creating a haunting yet strangely engrossing effect.&nbsp;

Stefania Lucchesi

Matthew Josephs

Yuma Burgess

Tom O'Driscoll

Kash Powell

Rio Sreedharan

FKA Twigs 'Pamplemousse' by Aidan Zamiri, Yuma Burgess

FKA twigs - pamplemousse

Aidan Zamiri directs a brilliantly offbeat promo for&nbsp;Obongjayar.Stepping into the middle of a pitch black studio, with an expectant audience watching on, we see the artist flex his muscles and nod his head to the beat, as each of his biceps reveal a set of lips.&nbsp;The surreal vision of displaced, lip-syncing&nbsp;body parts proves too much to handle for most of the audience, as they each walk off apathetically, later recalling the event and questioning what it means. But one girl falls in love, and spends the rest of the video embraced with him.&nbsp;We've come to expect a certain surreality from Zamiri, and this video amps it all the way up, whilst retaining a sense of reflective poignancy which contrasts the absurdity of the concept.&nbsp;

United Kingdom

Ruth Wardell

Prudence Ainslie

Oliver Craig

Steve Morgan

Ezana Ove

Okay Studio

Obongjayar 'Sugar' by Aidan Zamiri

Obongjayar - Sugar

Aidan Zamiri on the FKA twigs' Caprisongs project: "She's not an alien war goddess, she's a really funny person."

FKA twigs - CAPRISONGS (album trailer)

FKA twigs -  ride the dragon

FKA twigs - meta angel

FKA twigs - jealousy (feat. Rema)

FKA twigs - darjeeling (feat. Jorja Smith & Unknown T)

FKA twigs - papi bones feat. Shygirl

FKA twigs - oh my love

FKA twigs - honda feat. Pa Salieu

FKA twigs - which way feat. Dystopia

FKA twigs - thank you song

Aidan Zamiri directs a fabulous lo-fi romp for Swedish rapper Yung Lean and FKA twigs.&nbsp;The video for Bliss sees twigs waiting to be picked up for the prom by Lean - messaging him on Microsoft Excel in true <a href="https://www.youtube.com/watch?v=8WYHDfJDPDc">Nelly &amp; Kelly fashion</a>&nbsp;- and eventually going on a very British, very lo-fi journey through suburbia.[imgtoken data:1]There's a horse, a car with chandeliers attached to the front and a frantic older woman chauffeuring them around... and that's all in the first few moments.&nbsp;In true twigs fashion, it's off-the-wall but surprisingly fluid, and&nbsp;plays to Zamiri's Noughties fashion sensibilities. The whole video looks like it was shot on Hi8 - and it's brilliantly edited by Jack Foster and Zamiri.Most importantly, they make a great pairing of contrasting attitudes that entirely rings true for the concept: Lean is playing it cool, and managing to be almost entirely deadpan; while twigs&nbsp;is arguably at her most coquettish.&nbsp;It really is Bliss.[imgtoken data:2]

Louise Collins

James Graley

Simona Pranulyté

Carla Kaempfer

Louis Souvestre

Lauren Reynolds

John O'Riordan

Yung Lean ft FKA twigs 'Bliss' by Aidan Zamiri

Yung-Lean-Ft.-Fka-Twigs-'Bliss'-by-Aidan-Zamiri

It's video number three in Aidan Zamiri's collaboration with FKA twigs for new Caprisongs&nbsp;mixtape - and this time they're joined by featured artist Rema.&nbsp;The promo for Jealousy feels like a mix between 80s/90s video or fashion ad - think <a href="https://www.youtube.com/watch?v=LaTGrV58wec" target="_blank">C&amp;C Music Factory's Gonna Make You Sweat</a>&nbsp;-&nbsp;and contemporary editorial, and sees twigs joined by a group of dancers in a simple white cyc studio setup. Rema's scenes were&nbsp;shot by a splinter crew in Lagos, and blend seamlessly into the overall concept.&nbsp;&nbsp;The&nbsp;use of action in the&nbsp;foreground and background adds a new dimension to the minimalist setups, whilst the anachronistic array of outfits creates an&nbsp;ethereal, high-fashion vibe. The careful use of silhouette and patterned light helps to elevate this aesthetic, creating a mesmerising tapestry of images.&nbsp;

Alex Chamberlain

Laura Thomas-Smith

Jeremy Valendar

Tom Schneider

Dave Davis

Trim Editing

Luke Morrison

Electric Theatre Collective

Jeb Hardwick

Bea Sweet

Simone Cummings

Ella Lucia

Rosie-Grace Smith

FKA twigs ft Rema 'Jealousy' by Aidan Zamiri

Following up the lo-fi promo for <a href="https://www.promonews.tv/videos/2022/01/18/fka-twigs-ride-dragon-aidan-zamiri/74595">Ride The Dragon</a>, Aidan Zamiri and FKA twigs keep up the pace with the next visual for the new Caprisongs mixtape, for Meta Angel.&nbsp;This time around, the narrative plays a much stronger part in the concept, though there is still plenty of abstract imagery to delve into.Twigs stands in the middle of a field, performing on the spot as she looks around, dazed and mesmerised. Her&nbsp;doppelgänger climbs onto a roof, and with razor sharp precision, fires an arrow directly into the other character's heart.&nbsp;The dazzling track accompanies a darkly beautiful visual, which&nbsp;carries over the raw qualities of the artist's last collaboration with Zamiri, but is much more intentional and theatrical in its execution.&nbsp;

Lucy Bradley

Molly Manning Walker

Jack Meredith

Rory Cargill

Max Colt

750MPH

Cinelab Film and Digital

Harry Price

Kodak

FKA twigs 'Meta Angel' by Aidan Zamiri

Aidan Zamiri and FKA twigs embrace&nbsp;the challenges of going guerilla in the arrestingly lo-fi&nbsp;promo for Ride The Dragon.&nbsp;The candid video opens on the steps of&nbsp;Hackney Town Hall in East London, where twigs and her gang of dancers position themselves for a flashmob dance routine - to be captured on a long lens by DoP Molly Manning Walker. But it was never going to be that easy.&nbsp;&nbsp;&nbsp;With echoes of the classic video for Fatboy Slim's Praise You, the performance is interrupted when council staff and&nbsp;security guards act&nbsp;to promptly&nbsp;shut them down and move the girls along - leaving a confused-looking boom-op in their wake.The rest of the video documents how the gang regather at a local corner shop, regaining their zest before&nbsp;returning to complete their challenge, just metres away from the original location - before the heavy mob move in again.&nbsp;It's a far more rough-and-ready, doc-style affair than&nbsp;twigs&nbsp;and Zamiri's&nbsp;previous collaboration on the&nbsp;<a href="https://www.promonews.tv/videos/2020/08/21/645ar-ft-fka-twigs-sum-bout-u-aidan-zamiri/66212">645AR track Sum Bout You</a>&nbsp;- or indeed any previous twigs video.&nbsp;The first of a series of videos directed by Zamiri for&nbsp;Caprisongs, twigs's&nbsp;newly released mixtape,&nbsp;it&nbsp;also&nbsp;suggests a more spontaneous and impulsive side of the artist that actually adds to her mystique, and directly communicates her fantastic ability as a dancer.&nbsp;

FKA twigs 'Ride The Dragon' by Aidan Zamiri

Deto Black shows off her unapologetic energy in&nbsp;Aidan Zamiri's sexually-charged promo for Tesla.&nbsp;Edgy styling and gritty lighting set&nbsp;the pace for the abstract video, which is focused purely on Black's confidently chaotic performance, and unsurprisingly opens in the back of a Tesla.&nbsp;&nbsp;Intimate close-ups are mixed with frenetic, 360 shots of the artist, creating an electric energy and mesmerising viewing experience.&nbsp;

Tom O’Driscoll

Sade Lawson

Jack Green

Jake Gabbay

Jamie-marie Shipton

Jimmy Owen Jones

Anders Mills

Myles Bevan

Times Based Arts

Jonny Boomer

Hip Hop

Deto Black 'Tesla' by Aidan Zamiri

Deto-Black-'Tesla'-by-Aidan-Zamiri

Shygirl teams up with Aidan Zamiri to bring her iconic CGI alter-ego into live action world...The 3D Shygirl created by Maurice Andreson for her sensational single Freak and other visuals, are now complemented by several super-glam incarnations of the whipsmart London rapper, courtesy of Zamiri and a glam team led by make-up artist&nbsp;Mona Leanne, hair stylist&nbsp;Virginie Moreira, and wardrobe stylist&nbsp;Lee Trigg.&nbsp;&nbsp;

Shygirl

Mischa Notcutt

Maurice Andresen

Sy Blake

Millie Yoxen

Pru Ainslie

Alice Hayes

Mona Leanne

Virginie Moreira

Lee Trigg

Saul Nash

Luke Goodrich

Jack Reynolds

Pete Wade

William Crafts

Ryan Monteith

Jade Adeyemi

The Mill

Megan Lee

Shygirl 'Slime' by Aidan Zamiri & Shygirl

Shygirl – SLIME (Official Music Video)

Even with the disruption of the past six months or so,&nbsp;it's no exaggeration to say Aidan Zamiri has taken the British pop video-making game by storm in the past year.&nbsp;In 2020 alone - and since signing to <a href="https://objectanimal.com/" target="_blank">Object &amp; Animal</a> - he has directed videos for Gracey (in and out of lockdown), 645AR and FKA Twigs,&nbsp;Everyone You Know, Raye,&nbsp;Dream Wife, Planet 1999, and possibly a few others we haven't heard about yet.Aidan hails from&nbsp;Glasgow, and studied graphic design at Central Saint Martins in London. His successful progress as a filmmaker was preceded by his breakthrough as a fashion photographer, where he has accumulated an impressive client list, from Paolina Russo to Vivienne Westwood. He's a creative who's comfortable integrating digital VFX into his work - one of his most recent magazine assignments, was&nbsp;shooting virtual popstar Hatsune Miku for Notion magazine - and he was named as one of British Fashion Council's New Wave Creatives in 2019.All this, and he also has just about the coolest initials you could possibly have.&nbsp;So we sent Aidan&nbsp;our Work &amp; Life Q&amp;A, to find out what makes him tick - his personal A to Z...WORK:How long have you held your current position? What were you doing before this?&nbsp; I've been making videos and taking photos full time since about&nbsp;October 2018. Before that I'd worked at a magazine for a little while and had some other random creative roles. I was a set designer&nbsp;for a bit and&nbsp;was almost a graphic designer before I started pretending I knew how to make videos.&nbsp;<blockquote>It's&nbsp;important to know the tools at your disposal so that you can be super-experimental with your ideas.</blockquote>What was your first job, or first significant break in the industry? I was lucky enough to make a hyperactive green screen video with Nike in 2018 and that job allowed me to stop working a side hustle and take on directing full time. After that, things started to snowball a bit more and I got to do more and more stuff that I never dreamed I'd be able to do.Name one music video that inspired you to get involved in making music videos?&nbsp; This isn't a music video but not a day goes by that I don't think about Lady Gaga's 2009 VMA performance of Paparazzi. You can hear the crowd audibly&nbsp;gasp when fake blood starts pouring from her chest and then she dangles from a wire in thigh high boots. It's perfect.[vidtoken data:0]<blockquote>Not a day goes by that I don't think about Lady Gaga's 2009 VMA performance of Paparazzi.</blockquote>Other honourable mentions are <a href="https://www.youtube.com/watch?v=63vqob-MljQ" target="_blank">Michel Gondry x Kylie for Come Into My World</a>,&nbsp;and Natalia Imbruglia's Torn by Alison Maclean.[vidtoken data:1]Name one project you’ve done that was significant as a learning experience – and why? The video we made for Dream Wife's&nbsp;When You Gonna Kiss Me?&nbsp;was hilarious. I filmed the whole thing with a camera in my mouth and it reminded me that you can do something really simple with a really tight budget and, as long as the idea is funny/stupid enough, you can make a really fun video.[vidtoken data:2]What are your favourite music video-related jobs of the past year or so, and why? Our video for <a href="https://www.promonews.tv/videos/2020/08/21/645ar-ft-fka-twigs-sum-bout-u-aidan-zamiri/66212" target="_blank">Sum Bout U by 645AR &amp; FKA Twigs</a> was a dream. A super talented team and brilliant artists, we put a GoPro on a hula hoop, and made a sexy livecam website. A dream.[imgtoken data:1]<blockquote>For Sum Bout U,&nbsp;we put a GoPro on a hula hoop, and made a sexy livecam website. A dream.</blockquote>Also loved PARTY by Planet 1999. It was the band's first ever music video and we had a super tight budget but they were so chill and fun to work with and I&nbsp;loved what we made.[vidtoken data:3]What are your favourite other jobs of the past year or so? I take a lot of photos as well as videos and often photography helps me come up with new ideas for motion. I&nbsp;loved the recent photos I took of Mowalola for Native Magazine, and the ones I took of Hatsune Miku for notion - was really fun working with a non-human popstar.[imgtoken data:2]Also shot all of Gracey's single artworks and promo pics which was really fun as we worked on her videos as well so we really got to build a whole world together.&nbsp;What kind of work would you like to be doing in future?&nbsp; I like stuff that's funny and would love to make more weird/clever/funny stuff. I love music videos and feel like I'll (hopefully) always be making them,&nbsp;and also hope to always be making fashion photos/videos. it could be fun to try making something narrative in the future. But for now I'm happy to stick to three-minute movies starring popstars.<blockquote>I love music videos and feel like I'll hopefully&nbsp;always be making them.&nbsp;</blockquote>What advice would you give someone entering your field? I would definitely tell anyone starting out to learn as much technical stuff as they can.&nbsp;I&nbsp;think it's really important to know what tools you have at your disposal so that you can be super-experimental with your ideas.&nbsp;LIFE:When you’re not working, what do you like to spend time doing? I do a LOT of internet and do a bunch of research on haunted stuff, and play video games a&nbsp;lot. My life is very screen-based.Tell us something that we don’t know about you...&nbsp; I recently started wearing sunscreen every day. So I'm&nbsp;into wellness now I&nbsp;guess.<blockquote>In Canada they have thrift stores like supermarkets. We filled suitcases up with clothes and created new identities.</blockquote>Where did you go on your last holiday (or vacation)? I was in Toronto over Christmas with my girlfriend as that's where she's from. Whenever we go to Canada we invent completely new looks for ourselves because they have thrift stores the size of supermarkets. We fill suitcases up with clothes and craft totally new identities every trip.I also went to Stonehenge for my birthday last year. Big fan of witches.And where would you love to visit?&nbsp; I wanna see more of the UK - I've heard that Cornwall is nice.What are your favourite currently-running TV shows? It's not running anymore, but Scream Queens is a perfect show.[vidtoken data:4]What’s the best movie (or movies) you’ve seen recently? I watched Twilight for the first time [recently]&nbsp;and it's actually&nbsp;so good. And the soundtrack slaps.[vidtoken data:5]&nbsp;What are your favourite music videos by other people in the past year?&nbsp; Shygirl's self-directed video for&nbsp;BB.&nbsp;Everything The Rest have done with Slowthai has been brilliant.&nbsp;Bedroom projects' video for Beabadoobee's Care.Also 070 Shake's&nbsp;video for Nice To Have&nbsp;by Noah Lee was so good it made me depressed. It was released over a year ago but it needs a mention.[vidtoken data:6]Favourite music artist(s), and favourite gig(s) in the past year? I will always love Lana Del Rey. Based my entire personality off of her first three albums. And&nbsp;I saw Caroline Polachek perform in a church just before lockdown, and felt like I was levitating.<blockquote>Work/Life balance? I hate this question...</blockquote>What’s your favourite political or charitable cause, and why? <a href="https://www.swarmcollective.org/" target="_blank">SWARM</a>, <a href="https://www.lysistratamccf.org/" target="_blank">Lysistrata</a> and <a href="https://twitter.com/ethicalstripper?lang=en" target="_blank">ELSC</a> are amazing organisations who&nbsp;are challenging public attitudes, tackling stigma, and fighting for rights and protections for sex workers. They’re providing direct financial support to strippers and sex workers who face regularly face dangerous and unstable working conditions and have been particularly hurt by COVID-19.[imgtoken data:3]Best recent purchase? We just bought a stunning 5-arm floor lamp. It's got a few bumps on it so we got it cheap as well. Also bought some pumpkin gnocchi [the other day] and it was one of the best meals I've ever had.[imgtoken data:4]Work &amp; Life - balance/ imbalance out of five (1 for imbalance; 5 for balance)?&nbsp; I hate this question. Probably 1, because sometimes I&nbsp;listen to podcasts or go out for lunch, but other than that I'm working.&nbsp;• Aidan Zamiri is represented by Object &amp; Animal, on both their directing&nbsp;and photography rosters

Work & Life Q&A: Aidan Zamiri

Lady Gaga - 2009 VMA Performance

Natalie Imbruglia - Torn (Official Video)

Dream Wife - So When You Gonna...

Planet 1999 - Party (Official Video)

Scream Queens Official Trailer

Twilight - Final Trailer

070 Shake - Nice To Have (Official Video)

645AR and FKA Twigs enjoy a little online chat in Aidan Zamiri's ridiculously sexy video for the high pitched&nbsp;collab Sum Bout U.Prepared to get a little hot under the collar as Twigs plays an 'onlycamzzz' girl with a stunning range of camgirl-wear. And even more disconcertingly, breaks into a cute smile.&nbsp;Matthew Josephs, Twigs' regular stylist, pulled together the fantastic looks in true magpie fashion when the world was just emerging from&nbsp;lockdown - as <a href="https://theface.com/style/fka-twigs-fashion-stylist-matthew-josephs-645ar-sum-bout-u" target="_blank">he explained to&nbsp;The Face</a>.Then Zamiri framed the encounter&nbsp;- Twigs was shot in London, and 645AR filmed in the US - in a computer interface he designed with Weir Prior, that you will appreciate once you stop gawping at Twigs. Which is going to take a while.

United States

FKA Twigs

Daniel Sallstrom

Kash

Cam Kirk

Saul Levitz

Richard Fearon

Black Kite Studios

Wei Prior

645AR ft FKA Twigs 'Sum Bout U' by Aidan Zamiri

645AR - Sum Bout U (Official Video) ft. FKA twigs

What starts as a study of lockdown boredom, via pop singer-songwriter&nbsp;Gracey's laptop,&nbsp;becomes something stranger&nbsp;and more significant in Aidan Zamiri's mesmerizing video for Empty Love.Shot over three days, between Gracey's bedroom in Brighton, and her guest vocalist Ruel's pad in Sydney, layers of visuals&nbsp;build within the familiar iconography&nbsp;of the Macbook screen. But a different cyber dimension begins to become apparent, where incomplete&nbsp;avatars&nbsp;of Gracey and Ruel exist.&nbsp;These clever VR and face filter FX are courtesy of VFX artist Dan Moller, and to find out more how the project came together, <a href="https://vimeo.com/430334652" onclick="window.open(this.href, '', 'resizable=no,status=no,location=no,toolbar=no,menubar=no,fullscreen=no,scrollbars=no,dependent=no'); return false;">the BTS film</a> edited by Ali Gill, explains more.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;

Rich Fearnon

Dan Moller

Emily Tedrake

Polydor

Gracey ft Ruel 'Empty Love' by Aidan Zamiri

Gracey-''empty-Love'-Gracey-Ft-Ruel'-by-Aidan-Zamiri

In the final episode of Natalie Steiner's film series about the music video community during the pandemic crisis, our panel of interviewees reflect upon what they have missed about their pre-lockdown work routine, and then ponder upon what the industry will look like when things start moving again.[vidtoken data:0]After <a href="https://www.promonews.tv/interviews/music-videos-lockdown-episode-4-wonderings-and-worries-exclusive-promonews/64893" target="_blank">Episode 4: Wonderings &amp; Worries</a>, in which Natalie Steiner's interviewees reflected upon the immediate concerns caused by Covid-19, and the bigger issues that have arisen from the crisis, The Future Of Our Industry mixes some fond recollections of the communal experience of filmmaking, from the camaraderie to the adrenalin-buzz, to the practicalities of getting the industry moving again.<blockquote>The discussion in this final episode is a mixture of prediction, hopes and nostalgic appreciation for the music video industry pre-Covid19.</blockquote>This timely episode, edited by Meg Thorne at Cut+Run,&nbsp;features nearly all of the panel interviewed by Steiner and Eleri Evans for the Music Videos In Lockdown series. 'As the loosening of lockdown approaches and shoots begin we’ve got the opportunity to collectively question old habits, and start new ones," says Steiner.&nbsp;"The discussion in this final episode is a mixture of prediction, hopes and nostalgic appreciation for the music video industry pre-Covid19."The interviewees are: 1st AD Clara Paris;&nbsp;Virgin EMI director of video James Hackett;&nbsp;My Accomplice EP Imogen Harrison;&nbsp;wardrobe stylist Terri Higgins;&nbsp;director Aidan Zamiri;&nbsp;directors Zhang &amp; Knight;&nbsp;Knucklehead EP Ore Okonedo; Greatcoat Films' EP&nbsp;Kareem Adeshina; choreographer&nbsp;Simon Donnellon; FRIEND EP Luke Tierney; DoP Diana Olifirova; Envy colourist Jax Harney; director Oscar Hudson; Atlantic Records' director of video Dan Curwin; DoP David Wright; camera assistant Jomar O'Meally; Blink EP Laura Northover; producer Tom O'Driscoll; wardrobe stylist&nbsp;Taff Williamson; OB Management director's agent Sam Davey; hair and makeup artist Jessica Summer; marketing manager&nbsp;Olivier Massey; production runner&nbsp;Amelia Mullooly; Pulse Films' EP Rik Green; director Myles Whittingham; Object &amp; Animal EP Morgan Clement; director Ian Pons Jewell; and runners' agent Julia Patterson.This is the final episode of the five-part series Music Videos In Lockdown about the UK music video community during the crisis, exclusively presented by Promonews. Here are links to the previous episodes in the series:• Music Videos In Lockdown Episode 1: Last Jobs <a href="https://www.promonews.tv/interviews/music-videos-lockdown-series-launches-promonews-episode-1-last-jobs/64690" target="_blank">here</a> • Music Videos In Lockdown Episode 2: Spending Time <a href="https://www.promonews.tv/interviews/music-videos-lockdown-series-continues-episode-2-spending-time-exclusive-promonews/64744" target="_blank">here</a> • Music Videos In Lockdown Episode 3: Working During The Lockdown <a href="https://www.promonews.tv/interviews/music-videos-lockdown-episode-3-working-during-lockdown-exclusive-promonews/64811" target="_blank">here</a> • Music Videos In Lockdown Episode 4: Worries &amp; Wonderings <a href="https://www.promonews.tv/interviews/music-videos-lockdown-episode-4-wonderings-and-worries-exclusive-promonews/64893" target="_blank">here</a>

Clara Paris

James Hackett

Imogen Harrison

Terri Higgins

Zhang + Knight

Ore Okonedo

Kareem Adeshina

Simon Donnellon

Luke Tierney

Diana Olifirova

Jax Harney

Oscar Hudson

Dan Curwin

David Wright

Jomar O'Meally

Laura Northover

Taff Williamson

Sam Davey

Jessica Summer

Rik Green

Myles Whittingham

Ian Pons Jewell

Natalie Steiner

Eleri Evans

Meg Thorne

'MUSIC VIDEOS IN LOCKDOWN' Episode 5: The Future Of Our Industry - exclusive on Promonews 

Music Videos In Lockdown | EP 5: The Future of Our Industry

Things get serious in the the fourth episode of Music Videos In Lockdown. The focus is on the real impact for many as the work has dried up. And will that be a catalyst for change in how the industry operates?[vidtoken data:0]Having&nbsp;seen how the&nbsp;UK music video production community has adapted to life and work in the current situation,&nbsp;the fourth episode of Natalie Steiner's must-see series addresses some of the serious issues that now confront the industry.As camera assistant Jomar O'Meally says at the start of Episode 4, the "people at the bottom" are the ones who take the brunt of the emergency - a situation which puts music video production in common with many other sectors of business and society. Wonderings And Worries touches on these issues, and the unease and anxiety that lies just beneath the surface of an industry which, as Kareen Adeshina says, largely depends upon the commitment and work ethic of freelancers.The episode also asks interviewees about how things might change, to ensure that hardworking peple do not fall through a trapdoor in any similar eventuality in future. And director Ian Pons Jewell, UK representative of campaigning body We Direct Music Videos, talks about the initiative&nbsp;to create a new standard contract for music video production, happening at the moment.&nbsp;As Oscar Hudson says, "The film industry has a lot of bad habits...&nbsp;this crisis can offer an perspective of what is important in our working lives."&nbsp;With lockdown restrictions&nbsp;beginning to ease, should the industry be as intense and fastmoving&nbsp;as it was before?&nbsp;''As the lockdown is loosened across the UK it feels as though everyone within the industry has acknowledged the importance of working within our lives, and creative selves," says Natalie Steiner, the music video producer who has made Music Videos In Lockdown during an enforced break from working, interviewing a wide range of people within the industry on Zoom over several weeks."This episode hosts a discussion of whether 'business of usual' should be what we’re aiming to get back to, or whether lockdown has given us an opportunity to reassess how, why and what we were doing before.''For this episode&nbsp;Steiner and her co-interviewer Eleri Evans talked to camera assistant Jomar O’Meally, DoP David Wright, producer Kareem Adeshina, commissioner Dan Curwin, marketing manager Olivier Massey, production runner Amelia Mullooly, makeup artist Terri Higgins, agent Julia Patterson, director Aidan Zamiri, producer Imogen Harrison, director Zhang &amp; Knight, producer Luke Tierney, commissioner James Hackett, colourist Jax Harney, producer Morgan Clement, director Oscar Hudson, producer Rik Green, director Ian Pons Jewell, producer Laura Northover, and director Myles Whittingham.This episode of Music Videos In Lockdown was edited by Meg Thorne at Cut+Run.&nbsp;This is the fourth episode of the five-part series Music Videos In Lockdown about the UK music video community during the crisis, exclusively presented by Promonews. Here are links to the previous episodes in the series:&nbsp;•&nbsp;Music Videos In Lockdown Episode 1: Last Jobs&nbsp;<a href="https://www.promonews.tv/interviews/music-videos-lockdown-series-launches-promonews-episode-1-last-jobs/64690" target="_blank">here</a> •&nbsp;Music Videos In Lockdown Episode 2: Spending Time&nbsp;<a href="https://www.promonews.tv/interviews/music-videos-lockdown-series-continues-episode-2-spending-time-exclusive-promonews/64744" target="_blank">here</a> •&nbsp;Music Videos In Lockdown Episode 3: Working During The Lockdown&nbsp;<a href="https://www.promonews.tv/interviews/music-videos-lockdown-episode-3-working-during-lockdown-exclusive-promonews/64811" target="_blank">here</a>&nbsp; &nbsp;

'MUSIC VIDEOS IN LOCKDOWN' Episode 4: Wonderings And Worries - exclusive on Promonews 

Music Videos In Lockdown | EP 4: Wonderings And Worries

In the third episode of Natalie Steiner's series about the UK music video production community during lockdown, she discovers how work has continued, the ubiquitity of Zoom, the resourcefulness of music video creatives - and the resulting phenomenon of lockdown videos...[vidtoken data:0]Natalie Steiner has documented the extraordinary moment created by the pandemic, by interviewing her workmates, contemporaries and friends from the music video community in London. She has spoken to&nbsp;everyone from&nbsp;directors, producers, camera crew, choreographers, commissioners, directors reps, stylists, hair and makeup artists, and more - via Zoom, of course.In Episode 3: Working During The Lockdown, she asked interviewees about how they have managed to keep working through isolation, and&nbsp;discovered that the industry quickly mobilized to find ways to continue to make music videos, via remote directing, artists self-shooting, crowd-sourcing, and placing a greater emphasis on animation.<blockquote>The way we’ve carried on throughout this crisis has highlighted what a bunch of genuinely creative people we are.</blockquote>The interviewees in Episode 3 are directors Zhang &amp; Knight,&nbsp;Oscar Hudson,&nbsp;Myles Whittingham,&nbsp;Ian Pons Jewell, Aidan Zamiri and Will Hooper; directors' agent Sam Davey at OB Management; producers Tom O’Driscoll, Kareem Adeshina, Morgan Clement, Rik Green and Laura Northover; choreographer Simon Donnellon; commissioners James Hackett and Dan Curwin; assistant director Clara Paris; colourist Jax Harney; cinematographer Diana Olifirova and camera assistant Jomar O'Meally.&nbsp;With interviews conducted by Natalie Steiner and Eleri Evans, Episode 3 was edited by Cut+Run editor Meg Thorne.&nbsp;Natalie Steiner says: "During these interviews I was actually surprised by the interviewees and their get up and go attitude.&nbsp;The way that we’ve collectively picked up and carried on throughout this crisis has really highlighted what a bunch of genuinely creative people we are, who are able to overcome challenges and just figure it out."This is the third episode of the five-part series&nbsp;Music Videos In Lockdown&nbsp;about the UK music video community during the crisis, exclusively presented by Promonews. Here are links to the previous episodes in the series:&nbsp;•&nbsp;Music Videos In Lockdown Episode 1: Last Jobs&nbsp;<a href="https://www.promonews.tv/interviews/music-videos-lockdown-series-launches-promonews-episode-1-last-jobs/64690" target="_blank">here</a> •&nbsp;Music Videos In Lockdown Episode 2: Spending Time&nbsp;<a href="https://www.promonews.tv/interviews/music-videos-lockdown-series-continues-episode-2-spending-time-exclusive-promonews/64744" target="_blank">here</a>

Will Hooper

OB Management

Cut+Run

'MUSIC VIDEOS IN LOCKDOWN' Episode 3: Working During The Lockdown - exclusive on Promonews 

Music Videos In Lockdown | EP 3: Working During the Lockdown

In the second of music video producer Natalie Steiner's film series about the UK music video production community during lockdown, she asks people from all corners of the industry about what they are doing, now that many of them have far more time on their hands...[vidtoken data:0]Steiner has documented the extraordinary moment created by the pandemic, by interviewing her workmates, contemporaries and friends from the music video community in London. She and Eleri Evans have conducted interviews with everyone from&nbsp;directors, producers, camera crew, choreographers, commissioners, directors reps, stylists, hair and makeup artists, and more - via Zoom, of course.&nbsp;In the second of the series, she finds out about how they are spending their time now they are not working on film shoots - and elicits a range of&nbsp;illuminating, inspirational and entertaining responses from her interviewees.Episode 2: Spending Time - exclusively presented by Promonews - features directors Ian Pons Jewell, Zhang + Knight, Will Hooper, Oscar Hudson, Myles Whittingham and Aidan Zamiri; producers and executive producers Luke Tierney, Imogen Harrison, Tom O'Driscoll, Laura Northover, Morgan Clement and&nbsp;Rik Green;&nbsp;stylist and makeup artists Terri Higgins,&nbsp;Jessica Summer; colourist Jax Harney; 1st AD Clara Paris; camera crew David Wright, Diana Olifirova and Jomar O'Meally; choreographer Simon Donnellon; and&nbsp;commissioners James Hackett and Dan Curwin.As she told Promonews on <a href="https://www.promonews.tv/interviews/music-videos-lockdown-series-launches-promonews-episode-1-last-jobs/64690" target="_blank">the launch of the series with Episode One: Last Jobs on May 6th</a>,&nbsp;Steiner wanted to tap into the communal spirit of the music video community at this difficult time.&nbsp;"My hope was to pull together a film which showcases the full range of people within our industry, and shows commonality and unity amongst us. I wanted to learn something about the industry, the people in it, and what we can do it make it better. Hopefully this series does that and it makes you feel a little closer to normality."This is the second&nbsp;episode of the five-part series&nbsp;Music Videos In Lockdown&nbsp;about the UK music video community during the crisis, exclusively presented by Promonews. Here is the link&nbsp;to the previous episode&nbsp;in the series:&nbsp;•&nbsp;Music Videos In Lockdown Episode 1: Last Jobs&nbsp;<a href="https://www.promonews.tv/interviews/music-videos-lockdown-series-launches-promonews-episode-1-last-jobs/64690" target="_blank">here</a>Future episodes on Music Videos In Lockdown will focus on how work has continued during the crisis, and the impact of the seismic change in the work routines on the industry, both now and when things return to relative normality.&nbsp;

Jess Summer

'MUSIC VIDEOS IN LOCKDOWN' series continues with Episode 2: Spending Time - exclusive on Promonews 

Music Videos In Lockdown | EP 2: Spending the Day

A new film series by music video producer Natalie Steiner about her colleagues in the music video production community as they navigate the current situation in lockdown&nbsp;is premiered on Promonews.[vidtoken data:0]With the Covid-19 crisis and lockdown curtailing normal ways of working, the community of people who make music videos in London - directors, producers, camera crew, choreographers, stylists, hair and makeup artists, and more - have seen their working life suspended, or seriously altered by the unprecedented impact of the pandemic.Like many other people,&nbsp;<a href="https://www.promonews.tv/profiles/natalie-steiner/51397" target="_blank">Natalie&nbsp;Steiner</a>, normally a hardworking producer of music videos (her credits include videos for Dave, Stormzy,&nbsp;Stereophonics,&nbsp;Raye, Ray BLK,&nbsp;Emeli Sande and&nbsp;The&nbsp;Horrors) has had much more time on her hands than usual. So she decided to document this extraordinary moment, by interviewing her workmates, contemporaries and friends from the music video community in London - on Zoom, of course.These interviews (by Steiner and Eleri Evans) have formed the basis of the four-part video series called&nbsp;Music Videos In Lockdown, with the first episode premiered on Promonews today.[imgtoken data:1]<blockquote>I wanted to showcase the range of people within our industry, and the&nbsp;commonality and unity amongst us.</blockquote>"The music video industry is a very busy one," she says.&nbsp;"We spend endless hours on set together pulling through early call times, bad weather, dodgy catering, and night shoots.&nbsp;As lockdown was enforced I was worried about a growing disconnect amongst people who were losing their ability to work and, even more, work together.&nbsp;"My hope was to pull together a film which showcases the full range of people within our industry, and shows commonality and unity amongst us. I wanted to learn something about the industry, the people in it, and what we can do it make it better. Hopefully this series does that and it makes you feel a little closer to normality."In&nbsp;the first episode,&nbsp;Last Jobs,&nbsp;the interviewees&nbsp;discuss&nbsp;the work they were doing just before lockdown - and how work stopped. It features&nbsp;directors Will Hooper, Aidan Zamiri, Myles Whittingham and Oscar Hudson, choreographer Simon Donnellon, DoP Diana Olifirova, camera assistant Jomar O'Meally, commissioners Dan Curwin and James Hackett,&nbsp;makeup artist Jessica Summer, producers and&nbsp;EPs&nbsp;Kareem Adeshina, Morgan Clement,&nbsp;Imogen&nbsp;Harrison, Laura Northover and&nbsp;Luke Tierney.Future episodes, to be released over the next two weeks, will discuss how life and work has changed during lockdown, and its impact on the industry - now, and potentially in the future - with contributions from the above and other interviewees, including&nbsp;Sam Davey,&nbsp;Rik&nbsp;Green,&nbsp;Terri Higgins, Tom O’Driscoll,&nbsp;Ore Okonedo,&nbsp;Taff Williamson,&nbsp;David Wright, and&nbsp;Zhang &amp; Knight.• Episode Two of Music Videos In Lockdown will be premiered on Promonews on Monday, May 11th.

'MUSIC VIDEOS IN LOCKDOWN' series launches on Promonews with Episode 1: Last Jobs

Music Videos In Lockdown | EP 1: Last Jobs

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