Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Cody Frost 'DWYSSWM' by Emma J. Gilbertson

Rob Ulitski - 7th Mar 2022

Emma J. Gilbertson explores power and control in her breatkhtaking promo for Cody Frost.

A work of two halves, the first section of the video for DWYSSWM, is a candy-coated dance number which feels innocent and dynamic, but this soon delves into a darker, more twisted aesthetic to represent the themes of the track, with the artist bound by ropes in the fashion of the Japanese Shibari method. 

"Inspired by the lyrics of the song, we wanted to create a video about abusive and controlling relationships," Gilbertson explains. "We decided to go for a Valentine's day-themed first half to show abusive relationships can often be hidden under sweet sentiments. In the second half of the video we wanted to reveal the true nature and insidiousness of the relationship." 

Movement is the true focus of the visual, and the vessel through which the concept comes to life, alongside bold colour schemes and frenetic camera movement. 

"Joshua choreographed the movement to be controlling Cody, with a forced smile to attempt to keep up the facade," continues Gilbertson. "We used Shibari as an artform to show how trapped Cody's character was, as well as vibrant lighting to power the anger of the song."

Rob Ulitski - 7th Mar 2022

Tags

  • Director's notes
  • New Director
  • Alternative
  • Performance
  • Bold
  • Camera Movement
  • Shibari
  • Valentines Day
  • Relationship

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Emma J. Gilbertson
Producer
Emma J. Gilbertson
Producer
Joshua Hubbard
Production Company
1st AD
Mikolaj Maziarski
Assitant Producer
Petra Krilic

Camera

Director of Photography
Jamie Touche
Focus Puller
James Lahaise

Lighting/Grip

Spark
Andrei Stanescu

Wardrobe

Stylist
Lucy James
Hair
Sarah Hall
Make-up
Alberto Papparotto

Choreography

Choreographer
Joshua Hubbard
Movement Director
Petite Pretzel
Movement Director
Katherine Hollinson

Casting

Lead Dancer
Joshua Hubbard

Editorial

Editor
Kat Przado

Grading

Colourist
Kat Przado

Commission

Label
The Orchard

Rob Ulitski - 7th Mar 2022

Related Content

Industry News

Promonews logo

Music video creativity everyday.

promonewspromonewstvpromonews.tv
Submit your video