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Joy Crookes '19th Floor' by Ebeneza Blanche

David Knight - 7th Feb 2022

Ebeneza Blanche creates an impressionistic portrait of London life, around the charismatic presence of Joy Crookes, in the video for 19th Floor.

With an emphasis on family and community, Blanche's video for 19th Floor echoes his previous video for Little Simz's Point And Kill, set in Nigeria. Here he presents Joy at home with her grandmother, and nods to her part-Irish heritage, and a series of performance vignettes is augmented by her performing a traditional Irish dance, in an abandoned building.

Blanche also highlights an eclectic group of working class people and families in West London, and cleverly connects them as they watch a man falling from the iconic Trellick Tower - and come together to save him. 

With Joy Crookes at its heart, the video has a nostalgic and warmth, and an additional touch of mystery and magic, that is captured by DoP Jack Exton and goes hand-in-hand with the beautiful styling of Matthew Josephs and Justin Hamilton. 

“By placing Joy Crookes as the voice for the underprivileged, I wanted to create a visual that questions and provokes the viewers by spotlighting the different races and class systems in London," says Blanche. 

"I also wanted to pay homage to the community affected by the tragic fire at Grenfell Tower, by showing a male falling off the roof and being caught by the bystanders to symbolise the unity and empowerment of the people.

"The experience working with Joy Crookes felt very organic. She's a hard worker and amazing to work with. I drew a lot of inspiration from the lyrics of the song and the conversations that took place with [her].

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David Knight - 7th Feb 2022

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Credits

Production/Creative

Director
Ebeneza Blanche
Producer
Cora Rodriguez
Production Company
Executive Producer
Elizabeth Doonan
Production Manager
Sidney Arthur
1st AD
Tom Wynbourne
2nd AD
Niomi Collins
Runners
James Williams, Kamran Marzban, Erik Berzins

Camera

Director of Photography
Jack Exton
Focus Puller
Mike Linforth
Steadicam
Gary Kent
Camera Trainee
Edward Melbourne
Camera Car Driver
Dimitri Topalov
Phantom Operator
Martin Godward

Lighting/Grip

Gaffer
Lee Parfitt
Electrician
Grant Campbell, Joshua Loudon, Gary Saunders

Art

Art Director
Luke Morris
Art Buyer
Ellie Hollis
Art Assistant
Rahil Patel
Art Dept Trainee
Rose Arthur

Wardrobe

Stylist (Cast)
Justin Hamilton
Stylist (Artist)
Matthew Josephs
Hair (Artist)
Shamara Roper
Hair (Cast)
Ryo Narushima
Make-up (Artist)
Mata Marielle
Make-up (Cast)
Lydia Ward
Stylist Assistant
Clementine Saglio
Joy Manicurist
Karen Tatiana Mosquera
Wardrobe Assistant (Cast)
Gavrielle Weiss
Hair Assistant (Cast)
Marta Martineau
Wings SFX Makeup
Sophie Moore
Makeup Assistant (Cast)
Inga Kunigonyte

Choreography

Choreographer
Anna Engerström

Casting

Casting director
Camilla Arthur
CAST:
Biker
Louis O'neill
Chicken Shop
Sashen Naicker
Cleaner
Edie Musker
Contract Guys
Kevin Cormack, Andy Hawthorne, Simon Collins, Mark Janicello
Dancer
Daniel Blessing
Designer Trolley
Alice Killington & Claudia Cumberbatch-Chedzoy
Grandmas
Edilia Emordi, Nicholette Yardley-Moore & Taru Devani
Irish Dancers
Keelie Cuthbert, Katelyn Mabey & Niamh Rush
Mechanic
Hughie Bent
Nurse
Funso Folsu Henry
Trampolinist
Manuel Pontes
Bulldog Animal Handler
Laura Ingall

Editorial

Editor
Edward Cooper
Edit Producer
Joshua Gochez
Edit Assistant
André Rodrigues

Grading

Colourist
Jason Wallis
Colour grade company

Commission

Commissioner
Kat Cattaneo
Label
Sony Music

Misc

Film Laboratory

Misc

Clapper Loader
James Huthwaite
Film stock

Other credits

Titles

Jack Pullin

Sound FX

Shane Connolly

Sound Recordist

Matt Greig

Medic

Jamie West Minibus

Security

Richard Johnson, Luis Novak

Catering

Jones And Sons

Camera Equipment

MCX

Production Equipment

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David Knight - 7th Feb 2022

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