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Grimes 'Shinigami Eyes' by BRTHR

Rob Ulitski - 1st Feb 2022

BRTHR direct a breathtaking, hypnotic promo for Grimes' Shinigami Eyes, as she takes another bold leap forward in mythological-infused imagery. 

In the unmistakably sensory and surreal style that directing duo of Alex Lee and Kyle Wightman are renowned, the video is a relentless clash of visual effects, live action performance and slick transitions - and features Grimes in the middle of a kaleidoscopic otherworld.

Swordfights and archery make an appearance - continuing the thread of previous video Player of Games - and Korean pop royalty Jennie Kim of BLACKPINK even gets a cameo in one performance setup.

It's an absolutely mesmerising to watch, and the artist otherwise known as Claire Boucher is clearly a brilliant match for BRTHR's visual aesthetic. She's come a long way since that video - now nearly ten years ago - for Oblivion.

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Rob Ulitski - 1st Feb 2022

Tags

  • VFX
  • Experimental Pop
  • Kaleidoscopic
  • Surreal
  • Colour
  • Transitions
  • otherworldly
  • Fantasy

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Credits

Production/Creative

Director
BRTHR
Producer
Luigi Rossi
Producer
Aiden Magarian
Producer
Bryan Younce
Producer
Sara Greco

Camera

Director of Photography
Christopher Ripley

Animation

Animation
Sam Hochman

Editorial

Editor
BRTHR

Grading

Colourist
Aubrey Woodiwiss

VFX

VFX
HIMIA
XR
Xite Labs
Xite Labs Creative Director
Vello Virkhaus
Studio Director
Greg Russell
3D Artist
Nusi Quero

Agent

Director's Rep (UK)

Misc

Choreography
Symone Holliday
Prosthetics
Malina Stearns

Rob Ulitski - 1st Feb 2022

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