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Mimi Webb 'Halfway' by Malia James

Promonews - 28th Oct 2021

Malia James teams with Mimi Webb for a vibrantly colourful, warm and fuzzy take on a teenage break-up, set in a funfair - the appropriately-named Dreamland in Margate - for Halfway.

Starting after the end of the relationship - where she thinks she sees her former love everywhere - we discover more about the love affair in flashback. Her heartthrob is there for most of it, but the spotlight is always on Mimi, as Malia James creates a gorgeously-crafted pop confection for the singer, employing the funfair setting to spectacular effect.

 

The location played an important part in the authenticity of the story, with Webb being a local and having spent her early years on the Kent coastline.

But James, herself born and raised in Texas, adds more than a touch of Americana to Margate. Which is becoming of a director who has worked with Halsey, MØ, Troye Sivan, Tove Lo and Rita Ora, among others. Now she has given Mimi Webb a shot at the big time.

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Promonews - 28th Oct 2021

Tags

  • Pop
  • Funfair
  • Breakup

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Credits

Production/Creative

Director
Malia James
Producer
Sonya Sier
Production Company
Executive Producer
Executive Producer
Production Manager
Elliott Tagg
Production Manager
Arabella Kemp
1st AD
Micki Pearlman

Camera

Director of Photography
Adric Watson
Focus Puller
Rupert Hornstein
2nd AC
Alex Bird

Lighting/Grip

Gaffer
James Knight

Art

Art Director
Sarah Mursal

Wardrobe

Wardrobe
Sophie Van Der Welle

Editorial

Editor
Jamie O'Donnell
Editing company

Promonews - 28th Oct 2021

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