Editing company

Nomad Editing Company

Caroline Hajny directs an evocative promo for Danish pop-soul duo AICK.&nbsp;The video for Default invites viewers into a nostalgic Noughties time capsule, exploring carefree youthful attitudes&nbsp;and the limbo between the present and the future.&nbsp;Centred around a road trip to the beach, the video cycles between unabashed excitement and poignant pause, meditating on themes of loneliness and the fear of missing out.&nbsp;Shot in Denmark last summer, the cast features some of the biggest names in the Danish dance scene, taking us along on their euphoric journey.[imgtoken data:1]

Denmark

Monique Colomb Simon

Caroline Hajny

Christy Dokbua

Philip Peng Rosenthal

Jonathan Holten

Lise Videbaek Jensen

Serena Rossi

Alex O'Brien

Company 3

Deadbeat Films

Marisa Garner Associates

Soul

AICK 'Default' by Caroline Hajny

AICK  - Default

Caroline Hajny continues Michael Aldag's story from <a href="https://www.promonews.tv/videos/2022/10/24/michael-aldag-bleak-caroline-hajny/78906">the recent video for Bleak</a>, in this poignant promo for Okay.&nbsp;Picking up directly from the end of the first concept - which sees Aldag jump into a swimming pool fully dressed - we see the artist emerge with a new lease on life.&nbsp;Aldag runs&nbsp;through the city, drying off as he heads somewhere unknown, and the aesthetic becomes more vibrant and lively, cutting between the past and present videos to show the contrast.&nbsp;Completing the emotional arc of the story, and offering a brilliant rooftop performance at the end, it's a remarkable piece of work that stands on its own and as part of a whole.&nbsp;

United Kingdom

Patricia Odysseos Suther

Maddie Godsill

Denisa Cantor

Marisa Garner

Deimante Sprai

Wouter Verheul

Jack Thompson - Roylance

Laura Prast

Oliver Pearson

Hannah Backshall

Francesca Ingram

Sebastian Ziabka

Juliette Wileman

Absolute London

3beat

Michael Aldag 'Okay' by Caroline Hajny

Michael-Aldag-'Okay'-by-Caroline-Hajny

Caroline Hajny directs an emotional promo for Michael Aldag's Bleak.&nbsp;Exploring mental health and relationships - both internal and external - the video places Aldag in several everyday locations, letting his emotional performance do all the talking.&nbsp;Switching from high contrast black and white to a desaturated, raw treatment, the video carries an important message, and presents it beautifully.

Jack Thompson-Roylance

Julitte Wileman

Tomas Soltonas

Michael Aldag 'Bleak' by Caroline Hajny

Michael-Aldag-'Bleak'-by-Caroline-Hajny

The Trash Factory (aka James Arden)&nbsp;continues his collaborative streak&nbsp;with Dylan Fraser, with&nbsp;this transcendent ride for Vampire.The hypnotic visual&nbsp;sees Fraser holding onto featured artist Alaska&nbsp;Reid, as they ride a motorbike through coruscating lights and an abstract otherworld.&nbsp;The theme&nbsp;of showing your worst self in front of a loved one is&nbsp;visualised by a bold step into horror at the end, which acts as a perfect climax to the haunting yet surprisingly intimate promo.&nbsp;

Joshanne Dar

Renäta Fabri

Trash Factory

Alessia Lendrum

OB Management

Lowkey Films

Kim Jarrett

Krunal Saadrani

Ronnie McQuillan

Vanessa Mc Donnell

Joshua Jacob

Anna Brooks-beckman

Chay Mcgill

Rafal Rakoczy

Kristiana Zhekova

Eliza Clarke

Shaquilla Alexander

James Arden

Atlantic Records

Dylan Fraser ft Alaska Reid 'Vampire' by Trash Factory

Dylan-Fraser-'Vampire-(with-Alaska-Reid)'-by-Trash-Factory

Jessie Ware takes to the pulpit&nbsp;to preach tolerance and self-expression, in Vicky Lawton's effervescent visual&nbsp;for Free Yourself.When Jessie enters a large room, striding majesterially through a parting crowd in her&nbsp;flowing red gown, there is a spark of anticipation. Then&nbsp;she begins to perform, the super-cool and buttoned-up throng she is addressing start to respond to her words. And soon the group are giving themselves up to Jessie's commands - and being their full unbridled selves.&nbsp;With her strong sense of fashion, Lawton gives the video a twist of sophisticated&nbsp;rock 'n roll decadence, but with the added element of euphoria which feels contemporary and certainly works with the uplifing nature of the track and Ware's remarkable voice.[imgtoken data:1]"As soon as I heard the track, I knew it had to be a celebration - a&nbsp;moment of joy, freedom of expression and individuality," says the director. "It’s all there in the lyrics - 'free yourself'. [I was] Imagining a gathering of like-minded free-loving folk at a stately home, very 70’s rock n'roll - but with a pinch of the occult thrown in."Knowing I’d want to make the tone provocative, I needed to ensure there was the class and sophistication in the visuals to keep it chic. That meant keeping mystery and intrigue at the forefront, using references of decadence, silhouettes to tease and a heavenly glow throughout. That’s where working with Rob Jarvis, DOP was a delightful experience - he has an eye for controlled compositions and a painterly effect when it comes to the use of light."Within this setting, Jessie is a true performer. Her ability to be the authoritarian preacher to the crowd of dancers in the start of the film, and get within the group towards the end and let loose was masterful to watch."

Josh Stovell

Anna Engerström

Luke Jefferson Day

Vicky Lawton

Blair Smith

Carrie Sutton

Octopus Inc

Ailsa Robertson

James Duffy

Rob Jarvis

Nicola Kenney

Claire Luke

Steve Wingrove

Richard Lewis

Gabriel Jones

Aida García Vega

Oliver Casamayou

Patrick Wilson

Francesca Brazzo

Jamie O'Donnell

Simona Cristea

EMI Records

Coffee & TV

Jessie Ware 'Free Yourself' by Vicky Lawton

Jessie-Ware-@jessieware-'Free-Yourself'-by-Vicky-Lawton-@vickylawton

Connie Constance celebrates&nbsp;friendship&nbsp;and community in the spirited promo for Heaven Takes You Home - directed by herself (under her real name Constance Power) and producer India Bradshaw.The Swedish House Mafia's beat sets the scene for a thought-provoking and engaging concept, which celebrates the diverse communities and people within London, and highlights the importance of making memories with those closet to you.&nbsp;&nbsp;The video features many of the artist's real friends and family, who have all played a big part in shaping the life she has today. And the unique viewpoint - through Power's POV - adds an intimacy to the cinematography, which elevates&nbsp;to the emotion of the visual.&nbsp;

Jaime Jarvis

India Bradshaw

Constance Power

FAMILIA

Alex Mcgill

Michael McDuffie

John Mouratis

Tom Wynborne

Milo Brown

James Tilyard

Ahmet Buyukcinar

Jaz Lanyero

Kareem Jarche

Beth Roberts

Megan Lee

Electric Theatre Collective

Dance

Swedish House Mafia and Connie Constance 'Heaven Takes You Home' by Constance Power & India Bradshaw

Swedish-House-Mafia-And-Connie-Constance-'Heaven-Takes-You-Home'-by-Constance-Power-,co-director:-India-Bradshaw

Anna Fredrikke Bjerke directs a slick performance promo for Mimmi.&nbsp;Delicately balancing glossy fashion vignettes and intepretive movement, the video for Tonight reflects the shimmery&nbsp;soundscapes in the track, taking a gentle, subtle approach in the cinematography and direction.&nbsp;The distinct separation in the setups - in terms of styling, colour palettes and lighting - keeps the visual fresh and engaging throughout.&nbsp;

Maycie-ann St-louis

Patricia Odysseos-suther

Kiki Alexio

Anna Fredrikke Bjerke

Ella Kenny

CAMP Prods

Yan Murawski

Natasha Duursma

Francesca Woods

Ellie Woodward

Emmy Robinson

Alfie Brown

Zahra Djamila

Cassandra Scalia

Maude Barry

Alex O’brien

Nomad

Mimmi

Subsonic Society

Mimmi 'Tonight' by Anna Fredrikke Bjerke

Mimmi-'Tonight'-by-Anna-Fredrikke-Bjerke

Jasper&nbsp;Cable-Alexander leads us into the world of motorbikes and youth culture, in his raucous promo for Gretel Hänlyn.The aptly-titled Motorbike sees&nbsp;Hänlyn slowly introduced into the biker community, first sat in a roadside café alongside a loved-up pair of older biker-punks (with a passing resemblance to Sid &amp; Nancy), and then joined by a whole gang of bikers circling her performance setup outside.&nbsp;It's a slightly dystopian, offbeat vision, but one that suits the genre-mashing track, and highlights the artist's playful wild&nbsp;side.&nbsp;

Jasper Cable-Alexander

Nycollas Abreu

Charlie J Doherty

Ahmet Hüsseyin

Maxim Taylor

Charlie Relph

Inga Tilda

Matt King

Kim Rance

Louisa Copperwaite

Felipe Szulc

Nayle Sitki

Native Management

Cinelab Film and Digital

Alternative Pop

Rock

Gretel Hänlyn 'Motorbike' by Jasper Cable-Alexander

Gretel-Hänlyn-'Motorbike'-by-Jasper-Cable-alexander

Rik Burnell's latest video for Orlando Weeks has the ex-Maccabbee stomping over dazzlingly blue screenprint designs with his friends, including guest vocalist Katy J Pearson. Then there's the guy in a field who's cracking a whip.The video for Bigger follows in the eccentric, graphic-informed sensibility of Weeks's previous videos for new album HOP UP. This one is arguably the most reverential of old music video styles, with its use of bluescreen and wide angle lenses, but that suits a track that combines various musical influences of Eighties and Nineties."Building a relationship across the videos, we have learned&nbsp;that ideas can be magnetic without having to understand why," declares Burnell. "Our starting points [for Bigger] were gif-like 90’s wrestling figures, those that have one signature move, cyanotypes that Orlando had been working on, some friends he wanted featured in the video - and Westerns."Most of the video was shot on an 8mm wide angle lens to playfully distort perspectives, and the infectious stomp and groove of the track informed the edit - trying to find patterns and iterations to keep it kind of repetitive yet also fresh."

Rik Burnell

Mark James

Federico Belloli

Laura Szydlowski

Craig Griffiths

Dan Levy

Rascal Post

No.8

Rob Peacock

PIAS

Kodak

Alternative

Indie

Orlando Weeks 'Bigger' by Rik Burnell

Orlando-Weeks-'Bigger'-by-Rik-Burnell

Malia James teams with Mimi Webb for a&nbsp;vibrantly colourful, warm and fuzzy&nbsp;take on a teenage break-up, set in a funfair - the appropriately-named Dreamland in Margate - for Halfway.Starting after&nbsp;the end of the relationship - where she thinks she sees her former love everywhere -&nbsp;we discover more about the love affair in flashback. Her heartthrob&nbsp;is there for most of it, but the spotlight is always on Mimi, as&nbsp;Malia James creates a gorgeously-crafted pop confection for the singer, employing the funfair setting to spectacular effect.[imgtoken data:1]&nbsp;The location played an important part in the authenticity of the story, with Webb being a local and having spent her early years on the Kent coastline.But James, herself born and raised in Texas, adds more than a touch of Americana to Margate. Which is becoming of a director who has worked with&nbsp;Halsey, MØ, Troye Sivan, Tove Lo and Rita Ora, among&nbsp;others. Now she has given Mimi Webb a shot&nbsp;at the big time.

Malia James

Sonya Sier

Stink Films

Hannah Bellil

Elliott Tagg

Arabella Kemp

Micki Pearlman

Adric Watson

Rupert Hornstein

Alex Bird

James Knight

Sarah Mursal

Sophie Van Der Welle

Dom Mckiernan

Mimi Webb 'Halfway' by Malia James

Mimi Webb - Halfway (Official Music Video)

Pip + Lib weave a tale of power and revenge, in the splendidly entertaining promo for Mahalia's Roadside, featuring AJ Tracey.&nbsp;The video is set at Mahalia’s own burger stall - Mahalia's ‘Roadside Redemption’ - where she serves up a decent burger and chips, and where misbehaving men get their just desserts.Filled with summer vibes and playful performance from Mahalia and Aj, the directing duo execute a strong visual filled with&nbsp;colourful contrast&nbsp;and clever cuts, which&nbsp;push the vibrancy of the track’s sound.And Mahalia really enjoys doing some serious damage to the beloved wheels of a horrified&nbsp;'Softboi'.

Pip + Lib

Tia Varnnard

Freddie Barrass

Untold Studios

Nkem Egbuchiri

Affy Robani

Rhys Warren

Joe Nkadi

Jonquil Lawrence

Alexa Haywood at Free Agent UK

Mahalia ft AJ Tracey 'Roadside' by Pip + Lib

Mahalia-Featuring.-Aj-Tracey-'Roadside'-by-Pip+lib

In Thomas Ralph's video for Prospa, the young protagonist embarks on a remarkable journey - after his death.For the UK dance-electronic act's increasingly euphoric Want Need Love, Ralph confronts&nbsp;some well-worn nostrums about the Afterlife, and then gives them a proper rave-style makeover. This out-of-body experience bears all the&nbsp;hallmarks of a seriously psychedelic experience.&nbsp;This is partly due&nbsp;to Ralph collaborating with macro photographers Chris Parks and Roman Hill on sequences that echo sequences from 2001: A Space Odyssey to Altered States,&nbsp;and beyond. As a result this road traffic accident victim passes experiences extraordinary beauty as he transitions to his&nbsp;new post-Life reality.[imgtoken data:1]

Thomas Ralph

Daniella Manca

Prospa 'Want Need Love' by Thomas Ralph

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