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London Grammar 'America' by Dave Bullivant

Rob Ulitski - 19th Oct 2021

Dave Bullivant directs a profound promo for London Grammar's America. 

The video opens with London Grammar vocalist Hannah Reid sat at the counter of an American-style diner, as the camera begins to pan left and right. 

The track kicks in, and apparitions of everyday activity appear in the revealing camera movements. As the haunting hustle and bustle unravel in slow motion, the focus stays on Reid's performance, creating a contrasting, stylistic aesthetic. 

Beautifully shot by DoP Jaime Ackroyd and produced by Joseph J. Goldman, the video is a tour de force of creativity, and a great addition to the body of work by Bullivant for London Grammar. 

Rob Ulitski - 19th Oct 2021

Tags

  • Indie
  • Pop
  • Camera Movement
  • Performance
  • haunting
  • Slow Motion
  • VFX
  • Apparition

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Credits

Production/Creative

Director
Dave Bullivant
Producer
Joseph J Goldman
Production Company
Filmco.
Production Manager
Tara Sadeghi
1st AD
Louis Barron

Camera

Director of Photography
Jaime Ackroyd

Art

Art Director
Ciaran Beale

Grading

Colourist
Jonny Thorpe
Colour grade company
Glassworks

VFX

VFX
Duncan Malcolm
Post production company
Glassworks
Post Producer
Andrew Patrick

Commission

Commissioner
Elena Argiros
Label
Sony Music

Rob Ulitski - 19th Oct 2021

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