Dave Bullivant directs a profound promo for London Grammar's America. The video opens with London Grammar vocalist Hannah Reid sat at the counter of an American-style diner, as the camera begins to pan left and right. The track kicks in, and apparitions of everyday activity appear in the revealing camera movements. As the haunting hustle and bustle unravel in slow motion, the focus stays on Reid's performance, creating a contrasting, stylistic aesthetic. Beautifully shot by DoP Jaime Ackroyd and produced by Joseph J. Goldman, the video is a tour de force of creativity, and a great addition to the body of work by Bullivant for London Grammar.
Rob Ulitski - 19th Oct 2021