Adam Berg directs a hauntingly atmospheric promo for legendary Swedish alt-rock band Kent. The video for Återvändare (The Returners) is set against a melancholic, early-morning Stockholm, where a ghostly figure moves through deserted streets and fog-draped alleys, embodying themes of memory and time.The intriguing premise leans on traditional horror iconography, but in a more subdued, ethereal way. Underpinned by breathtaking VFX work, the ghostly apparitions are a disquieting sight, but also represent a graceful, otherworldly presence in each vignette. Building up to an announcement at the end of the video of Kent's return, with stadium shows in Stockholm in March next year, it's a brilliant cinematic achievement.
Rob Ulitski - 6 months ago