Rob Ulitski - 5th Oct 2021

James Blunt is under attack from a well-armed love interest, in Mike Baldwin's promo for Love Under Pressure. 

In a somewhat fitting homage to his pre-music career as an Army officer, Blunt is hiding from an enemy in a heavily covered forest. This enemy, however, is a mysterious ex-lover with a huge arsenal - and she's out for blood. 

Balancing the high-stakes concept with a playful performance from Blunt, the video is a charming, self-deprecating joyride which is elevated by an offbeat sense of humour.

And if the idea that James Blunt is still the most despised man in Pop is a bit outdated - surely he's won us over by now with his admirable self-awareness? - anything that takes it's inspiration from John Belushi and Carrie Fisher is okay by us... 


We paid homage to the 'jilted girlfriend' narrative from The Blues Brothers.

"I think James would be the first to admit a lot of people would be happy to see him bumped off. So we took that notion and paid homage to the 'jilted girlfriend' narrative from The Blues Brothers.

"I will add that James was possibly the most accommodating and up for it artist I've ever worked with. He knew exactly the tone we wanted and played along brilliantly."

PRO Credits


DirectorMike Baldwin
ProducerJack Lightfoot
Production CompanyBlindeye Films
Production ManagerEmily Vincent
1st ADPeter Bromfield
Director of PhotographyMichael O'Connor
Focus PullerBen Solmon
GafferMarc Spicer
WardrobeRichard Sloan
HairGemma Aldous Slee
Make-upGemma Aldous
Grading companyFramestore Uk
VFXBrett Mcmanus
Director's RepresentationCarrie Sutton
CommissionerDan Curwin
Other creditsLighting Trainee: Harvey Cohen Camera Trainee: JJ Javan Foster Stunt Coordinator: Steen Stunts Tracking Vehicle: Andrew Morgan Production Assistant: Rachel Akiboye Stunt Driver: Jessica Hawkins Stunt Double: Eldredd Wolff SFX Supervisor: Matt Strange SFX Technician: Giles Cook Paramedic: Team Medic Runner: Florence Andrews Stylist Assistant: Julia Salmon Management: Pino Pumilia

Rob Ulitski - 5th Oct 2021

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