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James Blunt 'Love Under Pressure' by Mike Baldwin

Rob Ulitski - 5th Oct 2021

James Blunt is under attack from a well-armed love interest, in Mike Baldwin's promo for Love Under Pressure. 

In a somewhat fitting homage to his pre-music career as an Army officer, Blunt is hiding from an enemy in a heavily covered forest. This enemy, however, is a mysterious ex-lover with a huge arsenal - and she's out for blood. 

Balancing the high-stakes concept with a playful performance from Blunt, the video is a charming, self-deprecating joyride which is elevated by an offbeat sense of humour.

And if the idea that James Blunt is still the most despised man in Pop is a bit outdated - surely he's won us over by now with his admirable self-awareness? - anything that takes it's inspiration from John Belushi and Carrie Fisher is okay by us... 



We paid homage to the 'jilted girlfriend' narrative from The Blues Brothers.

"I think James would be the first to admit a lot of people would be happy to see him bumped off. So we took that notion and paid homage to the 'jilted girlfriend' narrative from The Blues Brothers.

"I will add that James was possibly the most accommodating and up for it artist I've ever worked with. He knew exactly the tone we wanted and played along brilliantly."

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Rob Ulitski - 5th Oct 2021


  • Pop
  • Playful
  • Fun
  • Performance
  • Narrative
  • Lover
  • Forest

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Mike Baldwin
Jack Lightfoot
Production Company
Production Manager
Emily Vincent
1st AD
Peter Bromfield


Director of Photography
Michael O'Connor
Focus Puller
Ben Solmon


Marc Spicer


Colour grade company
Framestore Uk


Director's Representation


Dan Curwin

Other credits

Lighting Trainee

Harvey Cohen

Camera Trainee

JJ Javan Foster

Stunt Coordinator

Steen Stunts

Tracking Vehicle

Andrew Morgan

Production Assistant

Rachel Akiboye

Stunt Driver

Jessica Hawkins

Stunt Double

Eldredd Wolff

SFX Supervisor

Matt Strange

SFX Technician

Giles Cook


Team Medic


Florence Andrews

Stylist Assistant

Julia Salmon


Pino Pumilia

Rob Ulitski - 5th Oct 2021

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