Heini Susanne directs a gorgeous promo for OLI's Float, taking inspiration from the film Where The Wild Things Are.The latest in a long-standing collaboration between the artist and director, the video offers a peek to the fantastical world of childhood with a melancholic undertone, imbued with a strong sense of craft and a sharp eye for detail. Filmed in Finland during the summer, Susanne makes the most of a blissful setting, skilfully drawing out splendid performances from the young cast, and managing to capture a complex, illusory snapshot of youth, which feels both intimate and dreamlike.

Batu self-directs the atmospheric and sultry promo for Solace. Featuring a captivating performance from dancer Rosalie Pearce Bell, the video jumps between a neon-lit world and a natural forest environment, exploring the contrast between the solitary worlds. The haunting soundscapes are perfectly complemented by off-kilter camerawork and vivid primary colour lighting, and the hypnotic editing elevates the surreal vibes.

Heini Susanne and OLI continue their video collaboration partnership, with the wintry promo for Don't Give Up. Exploring themes of solitude and mental health, we see a young man struggling in the woods, battling inner demons as he attempts to gain his bearings and escape the forest. Centered on a powerful performance from actor Max Kuparinen, the visual weaves a Groundhog Day-style narrative which mirrors our tendency as humans to worry and overthink, and ends with a settled yet introspective ending."I wanted the video, and especially the ending, to suggest that whilst we all face our own difficulties in the outside world, the most important battle we fight is mental," says Susanne."Even though the video portrays the main character struggling in solitude, the ending gives hope that things might still take a turn for the better. Facing hardship has much to do with our inner world and psyche. These are themes that I am especially interested in portraying visually and that occur in many of my videos."

Chris Fowles's one-take video for Griff's live performance of her latest banger One Night toys with our perceptions. It begins in Griff's tiny bedsit, but she steps directly out into the Great Outdoors - a tree-packed wood, where she joins her band.The video was shot on 16mm. "With limited film, we had only a handful of takes to get it right," says Fowles."The video plays on the idea of home not feeling like the safe space it should be. When you're kept awake at night, wishing to be transported somewhere else."

James Blunt is under attack from a well-armed love interest, in Mike Baldwin's promo for Love Under Pressure. In a somewhat fitting homage to his pre-music career as an Army officer, Blunt is hiding from an enemy in a heavily covered forest. This enemy, however, is a mysterious ex-lover with a huge arsenal - and she's out for blood. Balancing the high-stakes concept with a playful performance from Blunt, the video is a charming, self-deprecating joyride which is elevated by an offbeat sense of humour.And if the idea that James Blunt is still the most despised man in Pop is a bit outdated - surely he's won us over by now with his admirable self-awareness? - anything that takes it's inspiration from John Belushi and Carrie Fisher is okay by us...

Joesef is on a mission to bury his past, in Greg Hackett's enigmatic promo for Fire. In the depths of a forest, we see the artist digging a hole, guided by the beams of his car headlights. Under a pitch black sky, the concept takes a twist when we see what is waiting to be buried in the boot, raising abstract questions and metaphors as it builds to a claustrophobic climax. Hackett takes a relatively simple concept and elevates it with mesmerising cinematography by Jaime Ackroyd, and a brilliant performance from Joesef. "Fire is about that feeling of wanting to burn all your stuff and start over," says the director. "It’s about escaping the emotional weight that places and people carry after too much has happened, but realising nothing ever really leaves you in the end anyway."