Priya Ragu 'Lockdown' by Dumas Haddad
Rob Ulitski - 21st Sept 2021
Following their collaboration on Chicken Lemon Rice, Priya Ragu reunites with director Dumas Haddad on the striking promo for Lockdown.
The dystopian visual concept highlights two dancers, who are tied to platforms in the vast desolation of an empty quarry. They’re overseen by Priya, who plays two characters: the authoritative Priya, an edgy and charismatic personality who relishes the opportunity to keep the two dancers restrained; and also the sensitive ‘lockdown’ Priya, who is open to other possibilities.
The two dancers use the power and imagination of their choreography to help triumph over their differences. It’s a representation of how society can only find unity via compromise and understanding.
Dazzingly vibrant and punchy, the video is a brilliant showcase of interpretive movement and slick cinematography, and the location lends itself to the post-apocalyptic tone of the concept.
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Rob Ulitski - 21st Sept 2021
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Credits
Production/Creative
- Director
- Dumas Haddad
- Producer
- Abiola Rufai
- Production Company
- AF
- Executive Producer
- Sana Khan
- Executive Producer
- Precious Mahaga
- Production Manager
- Ayo Alli
- 1st AD
- Sam Barnham
Camera
- Director of Photography
- Olan Collardy
- Focus Puller
- Michael Hannides
- 2nd AC
- Conor Maloney Hill
Lighting/Grip
- Gaffer
- Vini Curtis
Art
- Art Director
- Jade Adeyemi
Wardrobe
- Hair
- Wilson Fok
- Make-up
- Bari Khalique
- Wardrobe
- Jake Hunte
Editorial
- Editor
- Dumas Haddad
Grading
- Colourist
- Jason Wallis
- Colour Producer
- Oliver Whitworth
- Colour grade company
- EC
Agent
- Director's Representation
- OB Management
Commission
- Commissioner
- DM
- Label
- Warner Music
Other credits
Marketing Manager
Zak Boumlaki
Management
Rita Azevedo
Marketing Assistant
Harriet Grattan
2AD
Denis Nortey
Runner/Driver
Lewis Cherrington
Sparks
Amarjeet Singh, Jorge Higgins, Cieran Nash
Art Assistants: Martha Howe, Tasneem Elnayal ,
Set Builder
Toby Caldicott
Stylist Assistants
Laura Arkia, Stefania Tasca
Make Up Assistant
Afsha Kabani
Medic
Paula Moore
Dancers
Georgia Curtis, Kane Horn
Cast
Fay Lue-Robinson, Ayoola Faddyibi, Nino-Jesus Ureta
Rob Ulitski - 21st Sept 2021