Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

The Weeknd 'Take My Breath' by CLIQUA

Rob Ulitski - 3rd Sept 2021

CLIQUA direct a breathtaking promo for The Weeknd's Take My Breath. 

Infused with dystopian aesthetics, the video sees the artist catch the gaze of his latex-garbed romantic interest (played by Shaina West) in a nightclub, who encourages him to breath an unknown substance from a futuristic gas mask, before taking him on the ride of his life. 

Paying homage to underground subcultures - and with a nod to films such as The Matrix and Blade - the video intertwines The Weeknd's love for engaging narrative with a slick, sensual style - and relentless strobing and fast editing - resulting in a video that is assaults the senses and, yes, takes your breath away.

Featured sponsors

Rob Ulitski - 3rd Sept 2021

Tags

  • Narrative
  • Alternative
  • R&B
  • Performance
  • Conceptual
  • Dystopian
  • Underground
  • Subculture
  • Strobe
  • Strobe warning

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Cliqua
Producer
Roisin Audrey Moloney
Production Company
Executive Producer
Alli Maxwell
Executive Producer
Tim Nash
1st AD
Ev Salomon

Camera

Director of Photography
Xiaolong Liu
Camera operator
Dallas Sterling
Steadicam
Chris Loh

Lighting/Grip

Gaffer
Nick Durr
Key Grip
Jason Hodges

Wardrobe

Costume designer
Matthew Henson
Costume designer
Chloe & Chenelle Delgadillo

Choreography

Choreographer
Nina McNeely

Casting

Lead actor
Shaina West

Editorial

Editor
Nick Rondeau
Editing company
Work Editorial

Grading

Colourist
Jacob Mckee
Colour grade company
Forager

Misc

Online
Sunset Edit

Other credits

Casting

Jonny Problem

Production Supervisor

Jon Lee

Asst Production Supervisor

Pei-Lynn Juang

Talent Coordinator

Luciana Baldovino

Choreography assistant

Ayesha Orange

Additional VFX

Foreign Xchange

Sound Design

Christian Stropko

Rob Ulitski - 3rd Sept 2021

Related Content

Industry News