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Rudimental ft Kareen Lomax 'Jumper' by Monica G. Carter

Rob Ulitski - 13th Aug 2021

An unexpected pregnancy puts a strain on a young woman's relationships, in Monica G. Carter's beautifully introspective promo for Rudimental. 

The video for Jumper focuses on the core relationships in the life of the girl - played by Fernanda Rivera - with her friends, her love interest, but particularly her mother. 

Through abstract snapshots of private moments, we come to understand that a short-lived fling has long-term consequences which threaten to upend her idea of stability, religion and purpose. But the love between a mother and her daughter prevails, and sets her up for a new chapter in her life. 

Shot in Mexico City, the locations frame the story within the tapestry of life buzzing in every corner, and the casting is spot-on for every role. Excellent, thought-provoking work.

MONICA G. CARTER: 

I wanted to show that a woman’s value is not determined by circumstance.

"I was inspired by the power of a mother’s love which I am lucky to experience every day. This love can pull us through even when life doesn’t turn out as we hoped. I also wanted to show that a woman’s value is not determined by circumstance. It is an homage to women. To their power and their strengths.

"Working on 16mm is always an amazing process. It is more intimate, there has to be a lot of trust. This is why myself and Bruno Gaeta, the DP felt this was the right format for this project. It is an intimate, raw, delicate yet strong story.

"Working with Fernanda Rivera was a beautiful process because she believed in me and the story fully. She was able to tap into the emotions and portray them with only her physicality. It was a process of letting go and although it is hard for a director to do that sometimes it was definitely worth it."

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Rob Ulitski - 13th Aug 2021

Tags

  • Narrative
  • Dance
  • Electronic
  • Mexico
  • Pregnancy
  • Relationship
  • Life
  • Mexico City
  • Mother
  • Daughter

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Credits

Production/Creative

Director
Monica G. Carter
Producer
Axel Torres
Production Company
The Maestros
Executive Producer
Karla Vazquez
Executive Producer
Antonio Acosta
Executive Producer
Irlanda Tapia
1st AD
Tamara Acuna

Camera

Director of Photography
Bruno Gaeta
Focus Puller
Ximena Guzman

Lighting/Grip

Gaffer
Luis Alfredo Porcayo

Art

Art Director
Carolina Roque

Wardrobe

Make-up
Vania Palafox
Wardrobe
Daniela Altamira

Casting

Lead actor
Fernanda Rivera

Editorial

Editor
Daniel Balleza

Grading

Colourist
Nadia Khairat

VFX

Post Producer
Nathalia Rodriguez

Agent

Director's Representation

Commission

Commissioner
Label
Atlantic Records

Other credits

Head Of Production

Gerardo Salas

Executive PA

Romina Moheno

Casting

Fernanda Romo

Sound Design

Emmanuel Romero

Production Manager

Alonso Rodriguez

Production Coordinator

Yessica Huerta

Set Design

Pablo Ramirez

Locations

Renato Ayerdi

2nd AD

Regina Rech

Wardrobe Assistant

Angel Susarrey

Online

Pedro Uribe

Cast

Violeta Santiago, Leonardo Colin

Special Thanks

Enrique Nava

& Dan Curwin (Director Of Video / Atlantic)

Rob Ulitski - 13th Aug 2021

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