Rob Ulitski - 13th Aug 2021

An unexpected pregnancy puts a strain on a young woman's relationships, in Monica G. Carter's beautifully introspective promo for Rudimental. 

The video for Jumper focuses on the core relationships in the life of the girl - played by Fernanda Rivera - with her friends, her love interest, but particularly her mother. 

Through abstract snapshots of private moments, we come to understand that a short-lived fling has long-term consequences which threaten to upend her idea of stability, religion and purpose. But the love between a mother and her daughter prevails, and sets her up for a new chapter in her life. 

Shot in Mexico City, the locations frame the story within the tapestry of life buzzing in every corner, and the casting is spot-on for every role. Excellent, thought-provoking work.


I wanted to show that a woman’s value is not determined by circumstance.

"I was inspired by the power of a mother’s love which I am lucky to experience every day. This love can pull us through even when life doesn’t turn out as we hoped. I also wanted to show that a woman’s value is not determined by circumstance. It is an homage to women. To their power and their strengths.

"Working on 16mm is always an amazing process. It is more intimate, there has to be a lot of trust. This is why myself and Bruno Gaeta, the DP felt this was the right format for this project. It is an intimate, raw, delicate yet strong story.

"Working with Fernanda Rivera was a beautiful process because she believed in me and the story fully. She was able to tap into the emotions and portray them with only her physicality. It was a process of letting go and although it is hard for a director to do that sometimes it was definitely worth it."

PRO Credits


DirectorMonica G. Carter
ProducerAxel Torres
Production CompanyThe Maestros
Executive ProducerKarla Vazquez
Executive ProducerAntonio Acosta
Executive ProducerIrlanda Tapia
1st ADTamara Acuna
Director of PhotographyBruno Gaeta
Focus PullerXimena Guzman
GafferLuis Alfredo Porcayo
Art DirectorCarolina Roque
WardrobeDaniela Altamira
Make-upVania Palafox
EditorDaniel Balleza
ColouristNadia Khairat
Post ProducerNathalia Rodriguez
Lead actorFernanda Rivera
Director's RepresentationCarrie Sutton
CommissionerKim Jarrett
LabelAtlantic Records
Other creditsHead Of Production: Gerardo Salas Executive PA: Romina Moheno Casting: Fernanda Romo Sound Design: Emmanuel Romero Production Manager: Alonso Rodriguez Production Coordinator: Yessica Huerta Set Design: Pablo Ramirez Locations: Renato Ayerdi 2nd AD: Regina Rech Wardrobe Assistant: Angel Susarrey Online: Pedro Uribe Cast: Violeta Santiago, Leonardo Colin Special Thanks: Enrique Nava - Rodrigo Valdes & Dan Curwin (Director Of Video / Atlantic)

Rob Ulitski - 13th Aug 2021

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