An unexpected pregnancy puts a strain on a young woman's relationships, in Monica G. Carter's beautifully introspective promo for Rudimental. The video for Jumper focuses on the core relationships in the life of the girl - played by Fernanda Rivera - with her friends, her love interest, but particularly her mother. Through abstract snapshots of private moments, we come to understand that a short-lived fling has long-term consequences which threaten to upend her idea of stability, religion and purpose. But the love between a mother and her daughter prevails, and sets her up for a new chapter in her life. Shot in Mexico City, the locations frame the story within the tapestry of life buzzing in every corner, and the casting is spot-on for every role. Excellent, thought-provoking work.
Rob Ulitski - 13th Aug 2021