Paul McCartney ft Beck 'Find My Way' by Andrew Donoho
Andrew Donoho dives head-first into hyperreality, and emerges triumphant in the video for Paul McCartney and Beck's reworking of Macca's Find My Way - by bringing Beatle-era Paul to the modern world, and beyond.
The retro-tinged video for Find My Way features mesmerising set pieces, flamboyant choreography and, most crucially, one of the most high-profile and surely most effective and enjoyable employments of Deepfake technology (courtesy of VFX outfit Hyperreal) so far witnessed.
Hallucinatory visions merge into abstract silhouettes and endless computer generated environments, amalgamating in a strangely sensual piece of cinema. The 'realness' of the youthful McCartney as he walks and dances through these environments is utterly convincing, but Donoho's approach is to promote and heighten the sense of wonder rather than add a surrounding reality to overly fool or confuse the viewer.
And it's a joy, down to the reveal of Beck as the imposter Paul at the end - in fact, 'Young Paul' is played by Jordan Johnston. Undoubtedly one of the event videos of the year so far.
|Production Company||Skully Studios|
|Executive Producer||Craig Bernard|
|1st AD||Peter Maez|
|Director of Photography||Ben Kutchins|
|Focus Puller||Nito Serna|
|2nd AC||Robbie Julian|
|Art Director||Liam Moore|
|Director's Rep (UK)||OB Management|
|Director's Rep (US)||Reprobates|
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