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Paul McCartney ft Beck 'Find My Way' by Andrew Donoho

Rob Ulitski - 27th July 2021

Andrew Donoho dives head-first into hyperreality, and emerges triumphant in the video for Paul McCartney and Beck's reworking of Macca's Find My Way - by bringing Beatle-era Paul to the modern world, and beyond.  

The retro-tinged video for Find My Way features mesmerising set pieces, flamboyant choreography and, most crucially, one of the most high-profile and surely most effective and enjoyable employments of Deepfake technology (courtesy of VFX outfit Hyperreal) so far witnessed.

Hallucinatory visions merge into abstract silhouettes and endless computer generated environments, amalgamating in a strangely sensual piece of cinema. The 'realness' of the youthful McCartney as he walks and dances through these environments is utterly convincing, but Donoho's approach is to promote and heighten the sense of wonder rather than add a surrounding reality to overly fool or confuse the viewer.

And it's a joy, down to the reveal of Beck as the imposter Paul at the end - in fact, 'Young Paul' is played by Jordan Johnston. Undoubtedly one of the event videos of the year so far.

Rob Ulitski - 27th July 2021

Tags

  • VFX
  • Pop
  • Alternative
  • Hotel
  • Hallway
  • CGI
  • Beatles
  • deepfake

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Credits

Production/Creative

Director
Andrew Donoho
Producer
Ian Blair
Production Company
Skully Studios
Executive Producer
Craig Bernard
1st AD
Peter Maez

Camera

Director of Photography
Ben Kutchins
Focus Puller
Nito Serna
2nd AC
Robbie Julian

Lighting/Grip

Gaffer
Drew Valenti

Art

Art Director
Liam Moore

Wardrobe

Wardrobe
Lisa Madonna
Hair
Moira Frazier
Make-up
Emilia Werynska

Editorial

Editor
Andrew Donoho

Grading

Colourist
Ricky Gausis
Colour grade company
MPC

Agent

Director's Rep (UK)
OB Management

Misc

Director's Rep (US)
Reprobates

Rob Ulitski - 27th July 2021

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